Spatial Analysis of the Impact of Commercial Tourism Indicators on the Sustainability of Rural Settlements(Case study: Dehshikh-Sigar Business District in Fars Province)

Commercial tourism and its impact on cities and villages manifests itself in various forms, and causes various economic changes in tourist areas.Research

The purpose of this research is to evaluate the impact of commercial tourism indicators on the sustainability of rural settlements in ​​Dehshikh-Sigar business district, Lamerd County.

This study was conducted in a descriptive-analytical method. The population of study included all villagers living in 13 villages of Dehshikh-Sigar business district in Fars province. Using Cochran's formula with an error level of 0.06, 235 households were identified as sample households. SMART PLS, one-sample t-test and linear regression in SPSS were used to analyze the data.

Studied Areas:

 The geographical area of this research is Dehshikh-Sigar Business District in Lamard County.

The findings confirm that the commercial tourism indicator with the value of R (0.959) has the greatest impact on the sustainable development of the rural settlements in Dehsheikh-Sigar business district. Eventually, using the R2 coefficients, we found that the level of development in the study villages, with an emphasis on commercial tourism in the villages of Dolatabad, Hassan Kamkali, Firoozabad, Kakli with the values of R2 (0.992, 0.988, 0.986 and 0.983) has the greatest impact, and has a poor performance in the villages of Dehshikh and Sigar with a R2 coefficients of 0.865 and 0.925.

Commercial tourism has a positive and significant effect on the sustainable development of rural settlements, as according to standard coefficients, 32.5% of the sustainable development of rural settlements in the Dehshikh-Sigar business district is directly predicted by indicators of commercial tourism.