Leading Factors in the Development of Business Coaching Model

 "The high speed of changes and fluctuations in the business environment poses significant challenges for individuals and organizations. Complexity in organizations and environmental fluctuations has been rapidly increasing due to factors such as heightened competition, globalization, technological advancements, and human resource issues. Addressing these challenges requires harnessing the power of the mind and empowering individuals. Rastacoaching, a form of business facilitation, promotes creative thinking and business development by connecting less experienced individuals with more experienced mentors who guide them through a formal or informal coaching process. A development-applied research study on Rastacoaching has been conducted in Iran to explore effective strategies for managing complexity and rapid changes in the business environment."

The statistical population of the research in the qualitative part includes 20 business coaches (with international coaching certification from the Federation (ICF)), and in the quantitative part it includes business coaching activists who are both informally/independently and officially in statistics Published by the Ministry of Industry, Mines and Trade, there were 307 official business coaches and 87 informal coaches who provide coaching services in scientific and research cities, and a sample of  200 people was randomly selected.

The data collection tool was a semi-structured interview in the qualitative part and a researcher-made questionnaire in the quantitative part, which was compiled using the literature and research background and findings from the interview, and its validity and reliability were checked using experts' opinions and was approved. The results of the research included the identification of 35 codes, which were distributed quantitatively among the community in the form of a questionnaire, and the results indicate that the variables of value creation, promotion of coaching culture, targeted advertising along with the improvement of the level of general skills have significant direct and indirect effects on development. are coaching and the variables of strengthening the mutual benefits of coach and coach, interaction and uniformity of science and experience in the coaching market, positive mindset along with commitment to learning have an indirect effect on the development of coaching.

 Considering that scientific coaching is emerging and has attracted a lot of attention during the past decades, and its purpose is to increase the professional and personal capacities of people. As one of the most applied sciences, it can play a role and the need to investigate it is inevitable.