Psychological Investigation on coffee shop lifestyle of 80s and 90s youth in Bojnourd city

Lifestyle is one of the topics that have been the focus of experts and theorists of humanities and social sciences in recent decades. Paying attention to this issue has arisen from deep social and cultural changes that have shown the contribution of women and men in various social, cultural and political fields in the modern word. Considering the increasing importance of the social, political, cultural, etc. role of young girls and boys in creating and recreating patterns consumption behaviors (lifestyle) of young people, our emphasis in this research is on young people. This research analyzes the lifestyle of young people in coffee shop in Bojnourd City. The research is a part applied research in terms of its purpose and descriptive- survey in terms of implementation method. The statistical population of this research has been included 100 of young people in the coffee shop of Bojnourd city, and 100 available people were selected in this research. Library and field methods have been used to collect information. The data collection tool was a researcher made questionnaire. The reliability of variables was calculated using Cronbache’s alpha coefficient of 0.86. The content validity of the questionnaires was confirmed by export professors. For experiment and statistical analysis, factor analysis method was used using SPSS version 19 and structural model method with PLS software. The results showed that there is a significant relationship between the lifestyle of the coffee shop youth of Bojnourd city with the degree of consmopolitanism, religiosity and ethnic and tribal affiliations.