Investigating the Role of Organizational Green Culture on Competitive Advantage with Emphasis on the Mediating Role of Green Innovation (Case Study: Managers and Employees of Ilam Cement Factory)

Organizational green culture can be considered a source of competitive advantage, firstly, by understanding environmental strategies, and secondly, because of characteristics that are different from the culture of its competitors, it can be an invisible asset and difficult for competitors to imitate. Therefore, the aim of this study was to investigate the effect of green organizational culture on competitive advantage with an emphasis on the mediating role of green innovation in Ilam Cement Factory. This research is applied in terms of purpose and descriptive-survey in terms of method. The statistical population of the study includes managers and employees of Ilam Cement Factory. 224 people were selected through statistical sampling using Cochran's formula. Standard questionnaires of green organizational culture measuring green innovation and competitive advantage were used to collect data. For data analysis, the structural equation modeling technique was used through SPSS25 and Smart PLS3 software. The results show that organizational culture has a direct positive and significant effect on competitive advantage and that it affects competitive advantage through the mediation variable of green innovation. Also, the results of data analysis showed that the green innovation variable has a positive and significant effect on competitive advantage.