Designing the Model of Commercialization of Sport Sciences Researches: A qualitative approach

Improper transfer of knowledge and not putting science into practice is a serious gap in Sports. The managerial challenge of knowledge owners and investors is how to return back produced knowledge into the stream of economic and to commercialize their scientific findings. The purpose of this study is to design a commercialization model of sport sciences researches. The present study was conducted by a qualitative approach with an exploratory-fundamental nature. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with commercialization experts. The number of participants in research by the use of theoretical saturation index reached 17. According to grounded theory and constructive approach, data were analyzed and coded. A careful interpretive understanding along with initial, focused and theoretical coding showed that the commercialization process of sport sciences researches becomes objective when its main components, namely Radiation, Reflection, Creation, and Action are well implemented. The resulting model, beyond conventional views, pure devotion to external policies and top-down development, emphasizes the actor Identification approach and the dialectic relationship between actor and reality and can be a starting point for creating discourse and institutionalization of this phenomenon in society and sports economics. The interesting point is that, this model can increase the efficiency of producing knowledge and research and subsequently result in a desirable position in academic entrepreneurship and commercialization of research findings.