Consuming Organic Food to Feel Happy? Positive and Negative Affect, Happiness and Attitudes toward Organic Products in Iranian Women

Article Type:
Research/Original Article (بدون رتبه معتبر)
The present study was carried out to investigate the relationship between positive and negative affect and happiness with attitudes toward organic products including organic medicinal plants, organic fruits and animal products in Iranian women. The descriptive-correlational method was used, and the statistical population included Iranian women were selected 201 of them by convenience sampling. In this study, positive and negative affect questionnaires, Oxford Happiness Inventory, and attitudes toward organic products (medicinal plants, organic fruits and animal products) were used. The data obtained from the questionnaires were analyzed using the Pearson correlation coefficient and simultaneous regression. Findings showed a positive and significant relationship between positive affect and attitudes toward organic products in Iranian women and a negative and significant relationship between negative affect and attitudes toward organic products in Iranian women (p <0.01). There is also a significant positive relationship between happiness and attitudes toward organic products in Iranian women (p <0.01). Therefore, findings suggest that psychologists and counselors can increase happiness and positive affect by strengthening the attitude towards organic products in Iranian women.
Journal of Organic Farming of Medicinal Plants, Volume:1 Issue: 2, Summer-Autumn 2022
63 to 70  
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