The impact of environmental innovations on sustainable business performance, by the moderating role of market turbulence (case of: Korek Company in Erbil, Iraq)

Article Type:
Research/Original Article (دارای رتبه معتبر)
The field of technology has developed compared to other industries in terms of investment. The use of sustainable innovation strategies has resulted in competitive advantage and improved sustainable business performance (Cheng et al., 2020). The purpose of this research was to investigate the impact of environmental innovations on sustainable business performance with the role of moderating market turbulence. This research is a survey in terms of practical purpose and implementation method. The statistical population of this research is all the managers, deputies and employees of Cork Company in Erbil, Iraq, whose number was 1600 people; According to Morgan's table, 310 samples were considered available by non-random sampling method. The data collection tool was the standard questionnaire of Cheng et al. (2020). In order to measure face validity according to experts, convergent and divergent validity and factor analysis have been used. Cronbach's alpha and composite reliability were used to measure reliability. Its total Cronbach's alpha value was estimated at 0.905, which is within the acceptable range. Data analysis was done by structural equation modeling method and SmartPLS3 software. The results showed that improvement in process innovation, product innovation and environmental organizational innovation has been able to increase the sustainable business performance of Cork company. In addition, the greater the turbulence in the market, the greater the impact of product innovation and organizational environmental innovation on the sustainable business performance of the Cork company.
Journal of Green Development Management Studies, Volume:2 Issue: 2, 2024
152 to 168  
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