Investigating the Mediating Role of Artificial Intelligence in the Impact of Strategies to Enter International Markets on the Empowerment of Organizations

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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:

The Present Study Aims to Investigate the Mediating Role of Artificial Intelligence in the Influence of Strategies to Enter International Markets on the Empowerment of Organizations. This Research is Descriptive of the Correlation Type and the Statistical Population Includes Managers and Senior Experts of Companies Active in the Field of Information Technology. Among them, 70 People Were Selected as a Statistical Sample. The Tool for Collecting Information is a Researcher-Made Questionnaire, the Validity of Which has Been Confirmed by the Professors and the Reliability of the Tool has Been Confirmed by Measuring Cronbach's Apha. In Order to Analyze the Data, Descriptive and Inferential Statistical Methods have Been Used The Research Findings Indicate that Marketing Trends and International Marketing Experiences have a Positive Effect on the Empowerment of the Studied Organizations. Also, Marketing Trends, International Marketing Experiences and International Marketing Strategies have a Positive Effect on the use of Artificial Intelligence and the Empowerment of Selected Organizations. In Addition, the Findings Show that Artificial Intelligence has a Positive Effect on the Empowerment of the Studied Organizations

Language:
Persian
Published:
Journal of Progress and Excellence Research, Volume:6 Issue: 4, 2024
Page:
4
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