The Factors Affecting People's Intention to Get Wealth with Emphasis on Psychological and Social Aspects

People's perception of the wealth and the rich plays a key role in their efforts to work, earn and become rich. In this regard, we are attempting to investigate the factors affecting on people's intention to get wealth with emphasis on psychological and social aspects. In terms of the method, this study is descriptive-correlation and structural equation modeling. The population of this study is adults over 18 in Tehran and the statistical sample size is 385 people. The required data was collected through a closed questionnaire in the form of a five-point Likert scale. Research data has been analyzed using structural modelling. According to the research findings, the variables of explicit perception of the rich and implicit perceptions of the rich have a significant positive effect on the three variables of perceptions of wealth, individual behavioral control and intention to make money. Moreover, the two variables of perceptions of wealth and behavioral control positively affect the intention to make money. Finally, the variable of motivation to build wealth has a moderating effect on the relationship between four variables (explicit perception of the rich, implicit perception of the rich, perception of wealth and individual behavioral control) with the intention to make. In general, the findings showed that the wealth and income of citizens can play a vital role in the economic and social development of the country.