Investigating the Reasons for the Increase in the Audience’s Approach to Cultural and Artistic Productions Published by Home Show Platforms (Case Study: Online Streaming Services of the Productions of Filmnet, Filimo, and Namava Institutions)

Currently, the film production and distribution industry, affected by the spread of the Coronavirus and the conditions caused by it, in addition to the decrease in the number of viewers in cinema halls, faced the challenge of not losing audiences, with an alternative called the home show network. The spread of the coronavirus and the subsequent quarantines, as well as spending time indoors, caused many people to watch movies and TV series on the home television network and become consumers of the products of home television companies. Even before that, with the rise of heterogeneous productions (in different and more entertaining genres) in this network before 2018, there were discussions about the necessity of monitoring their productions, but the spread of the coronavirus has changed the process of evaluating and monitoring the productions of the home television network and Obviously, it accelerated VOD. This medium’s unique features could play a significant role in improving the education process, transfer of concepts, entertainment, and optimal provision of free time. It is important to consider the impact of the message of this powerful image media on public opinion, its reflection, and performance, particularly in terms of education, culture, and socialization. Audio and visual media, due to their internal nature to reach a large number of audiences and also have the characteristic of speed in learning and transferring concepts, are powerful tools for sending messages to audiences, shaping public opinion, and preparing it to overcome national crises, and this is important. Their social responsibility is rooted in it. This research aims to investigate the reasons for the increase in the audience’s approach to using the products of online home viewing platforms, with a case study on Filmnet, Filmo, and Namava institutions, to analyze and analyze the social and cultural effects of their activities.