Investigating Social Factors Affecting the Green Lifestyle in Urban Housewives (Case Study of Housewives in Tehran)

Today, the destruction of the environment and its related issues have caused societies to move more towards preserving the environment, in the meantime, the institutionalization of the green lifestyle among housewives plays an important role in preserving the environment. The present study was conducted with the aim of investigating the social factors affecting the green lifestyle in urban housewives.

The method of the current research was a survey and the data collection tool was a questionnaire. The statistical population of this research was all the housewives living in Tehran city, which with multi-stage cluster sampling method, first 4 regions, then 2 regions from each region and 2 neighborhoods from each region and 2 blocks from each neighborhood randomly and then the contacts from the blocks were selected as available. Based on Cochran's formula, the number of 250 people from each region and a total of 1250 people were selected at the error level of 5%. Data analysis was done with regression and SPSS software.

The results showed; There is a significant and positive relationship between social norms and green lifestyle. There is a significant and positive relationship between cultural capital and green lifestyle. There is a significant and positive relationship between social trust and green lifestyle. There is a significant and positive relationship between social participation and green lifestyle. There is a significant and positive relationship between social cohesion and green lifestyle.

Therefore, the main component of the change in lifestyle is social cohesion. Social cohesion is a sign of a kind of coordination in behavioral changes. Women who will not fall behind in this process of harmonizing with others will not be able to institutionalize the green lifestyle in their behaviors, attitudes andhabits.