The Impact of Information on the Behavior of Stock Traders (AHP Approach)

The effectiveness of the stock market agents with complete information and incomplete information on market trends, prices and demand for stocks and the effect of employees' behavior on the lack of information on employees with complete information (mass behavior survey) have been investigated in this research. For this purpose, by providing a researcher made questionnaire in relation to the stock exchange, using the statistical inference, the analysis of the results of the research has been done and the validity of the presented relationships has been investigated using analytical hieratical approach (AHP). Because in this article, the impact of information on traders' behavior. The 30 of traders have been selected as a sampling sample for Iran Koodro's and Pars Petro-chemical shares in the period of 2022. According to the current questionnaire and its results and practical observations, it can be concluded that transactions with sufficient information on prices are more effective than transactions with full information. Consequently, companies with incomplete information are more successful in the short run.