Investigating the Role of Ecolodges in Sustainable Tourism and Preservation of Local Culture (Meybod City)

Eco-lodges with environmental characteristics suitable for local culture and nature contribute to the preservation and protection of cultural and natural heritage, providing a closer interaction with the environment. Given the importance of ecotourism and the preservation of indigenous culture, the present research aims to investigate the role of eco-lodges in the Meybod city in the development of tourism from various economic, social, and physical aspects. It also aims to introduce the culture of this city and identify the impact of these accommodations on preserving the cultural values of this region in Iran. The overall research approach is quantitative, using a descriptive-analytical research method and data collection through library research and surveys (questionnaires). The statistical population includes local residents and officials related to eco-lodges, and the sampling method is stratified. Statistical tests such as Chi-square, One-Sample T-test, Pearson correlation, and CART data miningbased regression model are employed for data analysis. The results indicate that the establishment of eco-lodges in Meybod has had an impact on various aspects in the city, particularly on its cultural dimension, according to all groups of the statistical population. However, this impact on the cultural aspect outweighs other dimensions, and from the perspective of experts and stakeholders, the economic effects have not been significant. On the other hand, there is a direct and significant correlation between the establishment of ecolodges and the development of tourism in Meybod, suggesting that with an increase in the number of these facilities, significant tourism development will occur in Meybod, considering other facilitating factors at a higher level. Based on this, solutions to improve tourism management elements in Meybod, efforts to enhance tourism services in the city, and providing low-interest loans to ecotourism accommodation operators are recommended.