A model for online donation intention for crowdfunding of charities in Iran

Crowdfunding is an effective way to achieve the non-profit goals of the charities which can be expanded using information and communication technology. In this regard, this study was conducted with the aim of providing an online donation intention model for collective financing of charitable institutions in Iran. The current research is an applied-developmental research in terms of its purpose, and it is considered a cross-sectional survey research from the data collection point of view. The statistical population in the qualitative section includes managers of charity institutions and university professors. Sampling was done using a purposeful method and theoretical saturation with 10 interviews. In the quantitative section, the views of 357 benefactors were used. The data collection tool is a semi-structured interview and a researcher-made questionnaire. To analyze the collected data, qualitative thematic analysis and partial least squares were used. The research findings showed that the technical infrastructure facilitating conditions, the quality and transparency of the website information, the security of the site and the application, and the preservation of privacy affect the perceived risk. Perceived risk affects the expectation of effort and the pleasure of helping others and leads to the expectation of performance and social influence. Finally, online donation intention is strengthened through trust.