compare the characteristics of the personality of the entrepreneurship of economic entrepreneurs with the characteristics of the successful market

The purpose of this study was to compare the personality traits of economic entrepreneurs with the personality traits of successful marketers.

This research was conducted as a practical objective and in terms of comparative causal implementation method using available sampling. The statistical population of 400 people including all entrepreneurs and marketers of Chabahar city in 2023 with a sample size of 200 people was conducted using the Cochran formula with a significance level of (0.05). Collecting data using the questionnaire of personality characteristics of Kurdnaich et al. (2008).

The results indicate that, in general, there is a significant difference in terms of the scores of personality traits in economic entrepreneurs and successful marketers (P<0.05) and there is a significant difference between the two groups in at least one of the components of personality traits.

Between the two groups of successful marketers and economic entrepreneurs, successful marketers had a higher balanced risk-taking, locus of control and challenge seeking, and economic entrepreneurs had a higher need for success, mental health, pragmatism and tolerance of uncertainty