Providing a strategic model for evaluating the performance improvement of the current situation of the insurance industry (case study: insurance agencies in Yazd province)

Performance evaluation is an important measure to improve the performance of organizations. One of the most useful methods in evaluating the performance and rating of the insurance industry is the DEA method. The basic models of DEA, despite having many advantages, also have disadvantages. The main defects of these methods are not paying attention to internal processes, not taking into account expert opinions and not fully ranking the units. The integrated model of two-stage DEA and BWM considers the internal process and experts' opinion in the ranking process, but this model is not always able to completely rank the units. By adding an ideal virtual unit to the integrated model of two-stage DEA and BWM, this research has simultaneously fixed the three aforementioned problems and developed the model. Adding the ideal virtual unit to the integrated model makes the ranking of the units complete and provides better results. In a case study, 36 representatives of selected insurance companies in Yazd province were evaluated and ranked using the developed model. At the end, the management strategies to improve the performance of each of the insurance company's agencies were stated.