Presentation of the principles of design parameters and regulations of urban facades and body, emphasizing cultural components (Case study: Kamyab Street, Kerman)

With the resurgence of interest in public spaces and urban life quality, building facades have become increasingly important. Urban facades, created by various views facing public spaces, can be either homogeneous or heterogeneous. Heterogeneity occurs when each building expresses its own purposes and identity, while ignoring the design of neighboring facades can lead to a monotonous and uniform urban facade. Since street facades form the first impression of a city and remain in the memory of individuals, it is crucial to design facades that reflect the culture of the society and provide a common language for creators. Culture is considered the most influential element in shaping the environment and public perception. This study focuses on Kamyab Street in Kerman as a case study to explore these dynamics. The Analytical Network Process (ANP) method, along with MATLAB coding, is employed for data analysis to identify the key factors influencing urban facade design. The findings reveal that the cultural components index (A3) holds the highest priority in the model for design principles and regulations of urban facades and structures, based on the specified criteria. This indicates that investing in cultural components can yield the greatest benefits for the region, enhancing its aesthetic appeal and cultural resonance according to the defined indices. Furthermore, the study emphasizes the need for a holistic approach to urban facade design, considering both individual building purposes and the collective urban aesthetic. By prioritizing cultural elements, urban planners and architects can create more vibrant, memorable, and cohesive urban environments that resonate with both residents and visitors, thereby improving the overall quality of urban life.