The impact of social media and social trust on start-up business development

The purpose of this study was to present a solution to develop social trust towards start-ups using the potential of social networks. In terms of data collection, it is descriptive in terms of purpose and practical and the problem solving method is mathematical modeling and multi-criteria decision making.

The statistical population of the research consists of 4 experts in the field of innovation and start-up businesses. Prioritization and weighting of the criteria is done in the analysis section. Strategies are then ranked for the highest criteria using expert opinion and the AHP process. Turning to the results of this study, it was found that people who had little confidence in advertising and financial security on the social network were less likely to purchase goods or services on the social network.

There is a significant relationship between the fast delivery of information on new services, the financial security of payment on social networks, the supply of popular and popular channels, and the purchase of goods. Because people who are less attracted to these things, they are less likely to buy goods and use services. Finally, strategies for social trust in start-ups were presented and ranked using the potential of social networks.

Originality: 

Also, the use of celebrities in social media advertising, image attractions (design and graphics) in social media advertising, the use of symbols and symbols in social network advertising, the attention to social network advertising animations and the charm of slogans in social network advertising, effective customer relationship.