Semio-Semantic analysis of the effect of startups on lifestyle: Sociolinguistics

Startups are institutions create services to resolve the needs of society. Startups are trans-temporal and trans-spatial platforms that have fluidity and move within transfer discourse platforms. The introduction of these technologies into the flow of people's lives leads to changes in the lifestyle of people in the society. Produced lifestyles are tied to linguistic structures and supported through sociolinguistic structures. The main problem of this research is to see what effect and relationship the discourse systems of startups have on the lifestyle within social relations. With focusing on the semio-semantics approach and the qualitative analysis method which examines the way and conditions of using and organizing signs in shaping lifestyles in social life processes. Also, using, we try to show that the technological achievements of the modern world have led to a change in the consumption pattern. The results indicate that the discourse systems of startups in recent years have been able to create a social atmosphere where actors, with trust, participation and mutual relations, create a new lifestyle.