Reducing Social Problems in the Context of Cultural Economy Development: Alleviating Deprivation Through the Development of Tourist Attractions

Cultural and artistic capacities are enhanced by utilizing the talents of vulnerable individuals, which strengthens their social skills and creates employment opportunities at both individual and community levels. Cultural and artistic empowerment programs have been successfully implemented in various vulnerable urban and rural areas worldwide, transforming these regions into well-known tourist destinations. This article employs a descriptive-analytical approach, utilizing available data and information to examine two case studies: one international and one domestic. The international example is La Rambla street in Barcelona, Spain, where the talents of marginalized individuals are showcased through live art performances. This initiative not only empowers vulnerable groups but also establishes La Rambla as one of the most attractive tourist centers. In Iran, similar initiatives have been observed, such as the empowerment of local women on Hormoz Island, who create art using the island’s colored sands. Additionally, the Yamal startup event on Qeshm Island has leveraged the region's environmental and cultural resources, fostering social participation among the local population and generating employment, particularly for women. As a result, these efforts have transformed the area into a popular tourist destination.