Analysis of the importance of performance (IPMA) with the approach of integrating the five-factor model of personality and planned behavior on the investment intention of small shareholders in the stock market

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The purpose of this research is performance importance analysis (IPMA), with the approach of combining the five-factor model of personality and the theory of planned behavior on the investment intention of retail shareholders. The research method is a description of the correlation type and the statistical population includes all small shareholders active in the Tehran Stock Exchange. The data collection tool was a researcher-made questionnaire. At the descriptive level of data analysis, average and standard deviation statistics were used. In addition, the data were analyzed by using SPSS26 and smart pls software through structural equation modeling.This analysis is a useful analysis approach in PLS-SEM that extends the results of path coefficient estimation (significance) by adding a dimension. The data collection tool was a researcher-made questionnaire. At the descriptive level of data analysis, average and standard deviation statistics were used. In addition, the data were analyzed by using SPSS26 and smart pls software through structural equation modeling.
Language:
English
Published:
International Journal of Finance and Managerial Accounting, Volume:11 Issue: 42, Summer 2026
Pages:
149 to 160
https://www.magiran.com/p2826277  
سامانه نویسندگان
  • Hemmati، Hoda
    Corresponding Author (2)
    Hemmati, Hoda
    Assistant Professor accounting, Roudehen Branch, Islamic Azad University, رودهن, Iran
  • Khandan Alamdari، Saber
    Author (4)
    Khandan Alamdari, Saber
    Assistant Professor industrial management- production, Faculty of Management and Accounting, Roudehen Branch, Islamic Azad University, رودهن, Iran
اطلاعات نویسنده(گان) توسط ایشان ثبت و تکمیل شده‌است. برای مشاهده مشخصات و فهرست همه مطالب، صفحه رزومه را ببینید.
مقالات دیگری از این نویسنده (گان)