The Effect of Gamification on Tourist Satisfaction with the Mediating Role of Tourism Fatigue with an Emphasis on the Power of Ecology,Case study: Mehmandoost Village in Damghan City

In this age of digital and smart technology, people's expectations of technical services are increasing. The development and spread of technology has made virtual reality possible, which has also expanded to the field of tourism. Therefore, the aim of this research is to investigate the effect of gamification on tourist satisfaction with the mediating role of tourism fatigue. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research included all the tourists of Mehmandoost village in Damghan city who had traveled during Nowruz Eid 1402. The minimum sample size was estimated to be 384 people according to Cochran's formula and was analyzed. In this research, a questionnaire was used to collect information. Reliability was evaluated using McDonald's Omega coefficient, and face validity was evaluated and confirmed by the opinion of the supervisor and experts. Also, the obtained data were analyzed using SPSS and 4pls statistical software. The results showed that gamification has a significant and inverse effect on tourism fatigue and tourist fatigue on tourist satisfaction, and gamification has a positive and significant effect on tourist satisfaction, and emotional exhaustion has a mediating role on the effect of gamification on tourist satisfaction.