Estimating the Existential Value of Summer Resorts: A Case Study of Zoshk Region in North Eastern Iran

In recent years natural resource economists have made several attempts to value and assess the role of natural resources in the provision of human welfare. This study is an attempt to calculate the existential value of Zoshk summer resort using conditional valuation method. The people’s willingness to pay is measured using a logit model. In addition, Tobit model is used to study the contributing factors to the level of willingness to pay. The results of study show the monthly average level of willingness to pay is 11300 Rials(135600 Rials annually) for existential value of Zoshk summer resort.