Unanticipated Consequences of Customerism and Commercialization in Higher Education

Any social purposive action has unanticipated consequences as well as intended results. Customerism and commercialization of scientific activities have had a lot of advantages but we must not ignore the manifest and latent dysfunctions in higher education. In this article, we examine normative structure of science, university manager's orientation, social prestige of faculty members, scientific freedom principles, teaching – learning process and curriculum relationship with commercialization. Knowing about these consequences enables educational managers to benefit from opportunity and avoid threats.