Testing Technology Acceptance Model of Internet Usage by a Selected Group of Tehran University Students

This study uses an extended technology acceptance model that integrates variables connoting technographic variables into the model to investigate what determines the acceptance of internet usage by a selected group of Tehran university students. The proposed technology acceptance model is empirically tested using data collected from the Tehran university students. A confirmatory factor analysis was performed to examine the reliability and validity of the measurement model, and a structural equation modeling technique is used to evaluate the causal model. The results of this study indicate that sex and habitation's situations have a significant effect on a student's intention to use internet. Therefore, marketing managers should concern the importance of sex and habitation's situations in their decisions.