Assessment of Qeshm Island Ecotourism Capabilities with Use of SWOT Management Strategy Model

This paper is done with the goal to study ecotourism capabilities and compile the best strategies for flourishing and improvement of tourism management performance. Qeshm island, as the biggest island in Persian Gulf, shows valuable natural, cultural and ethnological potentials, among which Harra Sea Forest, unique animal species, beautiful costal views, historical remains such as Portugeses fortress, Naderi castle, Kherbes cave, and many other remains of Safavid, Sassanid and Samanides era, special culture of native people, clothing, language, customs and house architecture (Laaft Village) can be mentioned.To analyze the practical planning with the aim of presenting managerial course, this paper applies SWOT planning strategy model which is based on the recognition of strengths and weaknesses, (Internal factors(and opportunities and threats (External factors (and the results are presented in brief analytical tables of Internal and External factors.The final analysis of these findings are incorporated in quantitative strategy planning matrix tables and final results show that strategy model 5 (WO) with 16.36 points, with ultimate economical use of the arrivals of tourists in suitable seasons of the year with preservation of the island values and strategy model 5 (SO) with 15.65 points with emphasis on clear cultural interactions with other countries are the best strategies to introduce the capabilities and cultural station of the island people and attract more and more local and foreign tourists.