Providing a Model to Analyzing and Choosing Foreign Markets in Car Industry

Researchers in their reviewing of international market literature which practical experiences in Iran indicate it demonstrate that to choose a foreign market there are two approaches: Expansion and Systematic approach. Firms that use expansion approach, through the culturally and geographically similar markets starts working in international markets. However, in systematic approach, firms use a set of measures to choose a suitable foreign market. Most off the models have been introduced ever to choose target markets systematically, do not adapt with exporters decision making process. So in this study we have tried to present a conceptual model of affecting factors on exporter's decision making process: economic, general, legal, competition, cloture, and geography environment and firm's competency. To create model, a questionnaire was used to collect Tehran car exporters and expert's opinions, and then it was analyzed through structural equations modeling technique. Finally the presented model provides a good decision making tools for exporters.