The Effect of different levels of Total quality management (TQM)on performance aspects of insurance companies of Iran

Total quality management (TQM) in the manufacturing sector at the start but gradually emerged to service organization also affected. The aim of TQM is to create organizational and cultural change that is going to force staff, team work, therefore, increase morale in the entire organization, improving organizational culture and leading to profits. Studies show that consumers are in close contact with service providers, and they are involved in the service process. Total Quality Management approach in which organizations such as insurance customers are voluntary purchaser of its products is more important. Because in the insurance industry, the general attitude on the principles of marketing is that, no one buy our products rather should sell, that attention and supply of customers need is necessary. In this study the effect of different levels of TQM on performance aspects of insurance companies according to David Garvin model in the insurance industry has been studied. According to this model inform, speed of services, health of services, and beauty, and good behavior, accuracy of services, flexibility and legality, were. Method EX-post facto and statistical test, one-way analysis of variance (ANOVA) to test assumptions were used. Investigation showed that the effect of different levels of TQM on performance aspects of insurance companies of Iran is different.