The Study of the Impact of Neighbourhood Texture on Social Identity Focusing Neighbourhood Identity in Isfahan City

During past decades, generality of a given life style among residents in a neighbourhood caused common social goals and interests. But nowadays we are observing deep changes of life style accompanied by neighbourhood's structural changes. With such fundamental differences between the present and the past, there are many neighbourhoods without any dissimilarity but their names. In neighbourhood texture, traditional characteristics such as social relations have been fading and even the names such as block and phase are used instead of neighbourhood. This research studies the effective meddlesome factors on identity sense in present era neighbourhoods. Which characteristics and factors lead to the distinction, identification and forming identity in a sectional texture? What is the necessity of the place identity? What kind of human needs can be met by place identity? And finally, what are the identity indices in successful sectional texture? These are four main questions of the current research. The research method was comparative survey and the required data have been gathered using a valid and reliable questionnaire among 260 persons of the residents of two neighbourhoods of Mardavij and Abbas Abbad in Isfahan city that have been greater than 20 years.