Advertising Expenditure & Market Value

Todays, competition is so high in which the companies dont withdraw even from less amounts investments. In the situation, Advertising is one way of strengthening competitive Power. According to importance of advertising in this competitive market, we will face this question that if we put the expenditures on advertising will it be right to put it in financial expenses, will it have any influences on market value of the company? This research investigates the relationship between advertising expenditure and market value. For examine research's presumption, we use information of financial statements corporation expected in Tehran stock exchange for period 1381 to 1385. The results have shown that a meaningful positive relation exists between advertising expenditures and market value. Therefore can suggested advertising expenditures disclosure one of intangible assets.