Impact of Competitive Intelligence on Strategic Decision Making Multiple Case study and Ideal Type Approaches

In recent years, Competitive Intelligence has become an important issue in business and management. The purpose of this article is to analyze the effect of Competitive Intelligence (CI) on strategic decision making process. The identified attributes of the ideal type of Competitive Intelligence are Data Mining in several sources, real time risk identification, effective multimedia information presentation, Data and information Compression, knowledge sharing tools, on line customized report generators based on inquires and finally information storage, recovery and protection. This article demonstrates that these attributes affect strategic decision making process. Competitive Intelligence affect early stages of strategic decision making process but it is not Impressive. Instead it has more effect on Posterior stages. Research method, in this article, is multiple case studies.