New Individualism and Mobil Phone: Technology of Individualism and identity

Mobile phone is not only as a telecommunication technology but it is also a technology that facilitates the connection of all other media communication channels. Accordingly, mobile phone can be considered as a revolutionary phenomenon and a mega trend in the new social life of individuals. In this sense, mobile phone is a critical subject for cultural studies that enables researchers to examine interdisciplinary aspects of new forms of individuality. In this paper, mobile will be examined as the most comprehensive instrument that equips individuals with means of constructing their private space. It is claimed here that this enables them to be ‘on’ constantly every where. In order to account for the claims made here, the paper, first explores conceptual and theoretical aspects of mobile, power and individuality and then it will analyze the individual development in relation to mobile phone as the main focus of the paper. Finally, using the research and case study results, some aspects of personal and private issues related to individual, society and family will be discussed.