The Impacts of Industry's Competitive Forces on Knowledge Applications for Improvingperformance of Supply Chain in Automobile Industry

The purpose of this article concludes the study of ways that competitive forces in Iran’s automobile industry influencing their financial performance through knowledge management. The research is done by a descriptive causal approach through survey methodology. Questionnaires are distributed among 150 experts from different sectors of the industry’s supply chain. The collected data has been analyzed by confirmatory factors analysis. As the result, it is shown that components like supplier’s bargaining force, threats of importing substitutable products, flexibility, decentralization in innovation driver’s dimension & supplier’s initiatives to reduce financial performance costs are not effective on the supply chain performance. While all knowledge application’s component proved to be statistically effective. At the end, positive effects of competitive forces & innovative drivers on knowledge application on financial performance improvement in supply chain are also resulted.