Media Ethics; Moral Ought Toes and Ought Not Toes in National Media

The present paper tries to study moral ought-toes and ought-not-toes in national media, using an analytical- documentary approach. The main question of this essay is: what moral values and ought-toes relating media, exist in Islam and in the national media of Islamic Republic of Iran, in particular? "Media ethics" is an introduction to a theoretical framework, which media agents have to observe. "Religious media" is a kind of guiding media centered on ethics and religiousity, so that theocenticism, religion, religious and moral doctrines and the knowledge of the Fourteen Infallibles are the criteria of every activity of this media. The most important values with which the national media in the Islamic Republic Government of Iran is to comply are: accountability, professional courage and honesty, right –orientation, presenting realities and avoiding distortion and manipulation, truthfulness, objectivity, reliability and validity of the programs, avoiding media blitz, observing audience's sanctity, observing the Islamic Government’s interest, safe guarding privacy, trustworthiness, the right of accessing to useful and constructive information, promoting noble moral traits, and illegality of censorship and self-censorship.