Financial Marketing and its Use in Stock Supply in Tehran Stock Exchange, According to Article 44 of Iran's Constitution

The aim of the present study is to investigate the level of applying knowledge of marketing in Iran capital market, understanding of the reasons for the lack of use of marketing knowledge by financial activists (financial intermediaries, institutions and brokerage activities. ..), adapting marketing activities of financial agents of the Tehran Stock Exchange (TSE), helping students to enter the field of marketing to capital market, capital market boom of investment in Iran, and ultimately financial market model in TSE using the results in research. The main method of study is a descriptive method (survey). The population surveyed are all financial institutions active in TSE including formal Brokerage institutions, Stock Brokerage and all regional institutions at the end of June 2009. Results of research shows that during the mentioned, current marketing system of brokerage houses was traditional, regardless of the criteria of modern marketing in the fields of financial information and stock price determination, web-based (e-service) stock trading, financial analysis services and encouraging large companies to enter the stock market.