فهرست مطالب

  • Volume:3 Issue: 3, 2016
  • تاریخ انتشار: 1395/02/16
  • تعداد عناوین: 5
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  • Kazuhiro Ohnishi Page 166
    This paper investigates two-stage competition with two joint-stock firms. In the first stage, each firm independently chooses a level of capacity. In the second stage, each firm independently chooses an output. The paper shows that each firm’s reaction function has a kink at its installed capacity level. In addition, the paper considers interactions between a joint-stock incumbent and a potential joint-stock entrant as well as a pair of established joint-stock firms. The paper demonstrates that there exist cases in which the joint-stock incumbent can deter entry by the potential joint-stock entrant.
    Keywords: Capacity, joint, stock firm, reaction function, entry
  • Attahir Babaji Abubakar*, Ahmed Jinjiri Bala Page 174
    This paper examines the impact of Domestic Investment and Foreign Direct Investment (FDI) on economic growth of India for the period 1980-2013 by employing the Vector Error Correction Model (VECM) methodology. Domestic Investment was broken down into Private investment and Public Investment. The Augmented Dickey Fuller (ADF) test for unit root, Johansen Cointegration test, VECM, Short run Causality and Impulse Response Function (IRF) were the tools of analysis employed by the study. ADF test for unit root result shows all variables to be integrated of order one I (1), i.e. they became stationary after taking first difference. Johansen Cointegration Trace and Max-Eigen Value test shows the presence of cointegration (long run relationship) among the variables. Normalised long run estimates showed Private Domestic Investment and FDI to have a positive and significant relationship with economic growth. The relationship between Labour and economic growth was positive, though statistically insignificant, while Public investment was found to have an insignificant negative relationship with economic growth of India. Short run dynamics of the model shows Private Domestic Investment to have a significant positive relationship with Economic Growth, while FDI was found to have a short run negative impact. Other variables were found to be statistically significant in the short run. Short run Causality result confirms the presence of a short run causal relationship between Private Domestic Investment and FDI with economic growth, running from the variables to economic growth. Impulse Response Function (IRF) showed the response of GDP to a unit standard deviation innovation/ shock on Private Domestic Investment, FDI and Labour to be positive, while the response to shock in Public Investment was negative. Policy recommendations of the study to the government include the enhancement of Private Domestic Investment by removal of bottlenecks to private investment such as high interest rates, excessive taxation. The government should also encourage more FDI inflows through the creation of enabling and friendly environment to do business in India.
    Keywords: Investment, FDI, Economic Growth, India
  • Mahin Rashki Ghaleno*, Mehdi Rabbi Zavareh, Elham Bahrami Page 185
    According to privatization of insurance companies and regarding the competitive climate over insurance industry in next years, undoubtedly there are some effective factors to obtain a proper place in customers’ mind such that they remain loyal to the insurance company. One of these is ‘brand equity’. The purpose of this paper is to study the effect of mobile marketing on creating and enhancing brand equity dimensions. Brand equity is a multidimensional notion that may be increased by enhanced dimensions. In this regard, mobile marketing and customer-oriented brand equity are defined according to Aaker model. This is a descriptive field study as it states research title and deals with it through descriptive data; in addition, the relationship between mobile marketing and brand equity dimensions are investigated using a researcher made 24-item questionnaire. The questionnaire’s reliability (74%) was determined by Cronbach alpha coefficient. Research statistical population was clients of insurance industry. Since the population was infinite, research sample included 384 individuals measured by Cochran formula. Collected data were analyzed using analytical statistics. The significance relationship between research variables was tested by Pearson correlation coefficient and regression analysis through SPSS software. Results indicate that mobile marketing is one of effective factors influencing awareness, association and perceived quality. Moreover, mobile customer relationship management (CRM) causes increased customer loyalty and provides the opportunity for the return of. As a result, insurers, in order to increase the value of brand equity, must invest on mobile marketing.
    Keywords: Mobile marketing, brand equity, brand loyalty, brand association
  • Ehsan Razminia, Samira Mirsardoo, Somayeh Shabani, Hadi Shafiee* Page 202
    Caring customer opinions and paying attention to its beliefs not only leads to organization attachment, but also causes the customer feels a component of the organization; therefore, such satisfaction may also be the key to bank achievement. Thus, the objective of the present research is to study the relationship between quality of service dimensions and customer satisfaction in different branches of Saderat Bank in Shiraz. This is an applied research in term of objective and is a survey in term of data collection. Data were collected through using questionnaire. Moreover, variables’ reliability was examined using Cronbach alpha coefficient. Data analysis and research hypothesis testing were conducted using SPSS software and t-student and binominal tests. Research findings indicate that all quality of service dimensions (quality of Service, customer accessibility, service characteristic/feature, and considering customer complaints) influence customer satisfaction in Saderat Bank branches.
    Keywords: Customer relationship management (CRM), customer satisfaction, quality of service, Saderat Bank
  • Fatemehsadat Mousavifard *, Moharram Kazemi, Abdolhossein Ayoubi Page 211
    This study is done to examine the role of automated information system on employees’ effectiveness and productivity in Telecommunication organization, Shiraz, Iran. Sample population includes employees of Telecommunication organization; 50 employees were selected as participants. This study is s a research survey and it is of descriptive type. Test instruments include Achieve Questionnaire. This study which is performed by the updated information system indicate that there is a direct and meaningful relationship among innovation, creativity, customers’ satisfaction, employees’ efficiency and Information technology variables. The role of employees support in the form of providing new technologies, helping employees to understand and easily making use of them are discussed in performance of the organization. It is observed that is organizational plan in employing new information systems is influential not just in a faster communication among employees, but also in emerging innovations and satisfaction among employees and customers. Cutting edge information technology plays its role as a life saver to an organization not so much high in service-efficiency.
    Keywords: Innovation, productivity, job satisfaction, information technology, efficiency