فهرست مطالب

International Journal of Management, Accounting and Economics
Volume:4 Issue: 1, 2017 Jan

  • تاریخ انتشار: 1395/11/20
  • تعداد عناوین: 7
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  • Ali Abdollahi, Maryam Mohseni, Seyed Hossein Siadat Page 1
    Living in knowledge-based world and increasing competition between companies- especially in IT-based companies- in determining the best knowledge strategy lead to more attention to this concept. The purpose of this paper is to review previous studies on knowledge strategy and its dimensions. Then, after categorizing these dimensions, a popular multi-criteria decision-making (MCDM) method- AHP- in Fuzzy environment is used to evaluate dimensions of knowledge strategy (KS). The results show that knowledge sourcing, learning sourcing, learning speed are more effective dimensions of knowledge strategy. As every organization has a leading dimension in KS, IT-based companies should focus on these dimensions for better developing knowledge strategy.
    Keywords: Knowledge Strategy (KS), Learning, Knowledge Sourcing, Fuzzy Set, AHP
  • Kazuhiro Ohnishi Page 17
    This paper investigates Cournot and Bertrand duopoly models with complementary goods, where firms can enter into lifetime employment contracts with their respective workers as a strategic device. The paper treats the following four cases: ‘Cournot competition with strategic complements’, ‘Cournot competition with strategic substitutes’, ‘Bertrand competition with strategic substitutes’ and ‘Bertrand competition with strategic complements’. The paper presents the equilibrium outcomes of the four cases. In addition, it is shown that lifetime employment is beneficial for firms in the cases with strategic complements.
    Keywords: Cournot model, Bertrand model, complementary goods, lifetime employment
  • Andi Ina Yustina, Liswandi Page 30
    The objective of this study is to investigate the influence of role to ethical environment and organizational fit as the mediating variable in public accounting firms in Indonesia. 101 auditors from 9 international public accounting firms were participated as participants in our online questionnaires. To test the hypothesis of the study, SEM SmartPLS with WarpPLS version 3.0 software was used to process the data. The result of the study showed that role variable is positively associated with ethical environment and also organizational of fit was mediated the relationship between role and ethical environment. This study is expected to build better understanding to public accounting firms the importance to build the ethical environment in their organizations.
    Keywords: Roles, Organizational Fit, Ethical Environment
  • Jumadi, Dwi Kartini. Y., Rina Indiastuti, Meydia Hasan Page 43
    Tourism Industri is the largest industry in the word that can make the economic growth and the need of the effectiveness, marketing programs quality of service and good government policy to increase for organizational performance and customer satisfaction. The aim of this research to investigate to external marketing, T-serqual and government policy toward customer satisfaction in the Indonesia tourism industry. The sample size was 420 respondents with propulsive sampling used to determine the sample. The main instrument in this study is questionnaire. The analysis used to examine the hypothesis of the study is structural equation modeling using AMOS version 20.0 software. The result of the study show that: external marketing, T-serqual and government policy influence toward customer satisfaction. Nevertheless, government policy the most influence toward customer satisfaction. Therefore manager in in the tourism industry should improve more the external marketing and T-serqual.
    Keywords: External marketing, T, serqual, government policy, customer satisfaction organization performance
  • Rezvan Torabi, Mahmoud Eshraghi, Elham Nagheli Page 56
    Providing stable conditions in various sectors of economy is one of the most important factors that is required for moving toward sustainable growth and holistic development in a country. One of the major prerequisites of economic stability and exiting the economic crises is financial stability. In economic literature, it is always emphasized on establishment of stability and sustainable growth via financial development. However, financial development requires financial tools such as an efficient banking system whose efficiency is possible through competitiveness and financial liberalization. The present study explores financial stability and economic performance in OPEC countries during the time period 2000-2013. It is applicable from objective aspect and descriptive-analytical from methodological aspect. It explores the relationship between financial sector and economic performance using the generalized method of moments (GMM) following Creel et al. (2014). The results disclosed that the effect of independent variable of financial stability on the dependent variable of economic performance (economic growth) in OPEC countries is positive and significant. This showed that increasing of financial stability and departing from financial crises decreases the investment risk and it is increased when transaction costs, production, and economic growth are increased in these countries. Likewise, the results demonstrated that the effect of the independent variable of financial liberalization on the dependent variable of economic performance (economic growth) in OPEC countries is positive and significant. This indicated that increasing of financial liberalization and improvement of financial transactions among countries will decrease the investment risk and it is increased when transaction costs, production, and economic growth are increased.
    Keywords: Economic Growth, Financial Development, Trade, Financial Stability, Generalized Method of Moments
  • Sahar Hosseinikhah Choshaly Page 66
    The objectives of this study is to examine consumer’s perception towards green issues, to examine factors that influence green purchasing intention and to examine factors related to usage of recycle bags. The respondents in this study comprised of 170 university students. The study reflects that young Malaysian customers displayed positive attitudes towards environmental protection issues and usage of recycling bags. “Perceived environmental responsibility” dimension, recognized as the top predictor of green purchasing intention followed by “Social influence”. The third most important predictor is “Concern for self-image”. It is recommended that future research should utilize a larger sample size and enlarge the study scope to include other countries in order to compare their attitude towards green issues and green purchasing behaviour.
    Keywords: Green purchasing intention, Green products, Environmental concern, Social influence
  • Bahareh Ahmadinejad, Hadi Najafi Asli Page 80
    E-marketing is not only associated with selling products and services. It is the management process for handling communication between the organization and the customer. As well as E-marketing process does not just insist on the use of the internet and take advantage of all the marketing methods. E-marketing has many facilities that traditional marketing does not have such as one to one marketing or direct contact with customers. It should be noted that E-marketing can not completely replace traditional marketing. In fact, traditional marketing and e-marketing complement each other. Social network marketing is a part of E-business. It is clear that social media is a place gathering customers and business owners tend to be in this market. Social media are a huge potential for companies to reach out to their customers and thereby increase revenue, reduce costs, and increase productivity. As expected, our findings suggest that social media innovators among companies to rapidly progress. This study focuses more on statistical results rather than theoretical subjects. In fact, due to the lack of proper knowledge about the social media and growing trend for social media, in this research, we decided to survey behavior of Instagram users towards brands who are active in the social media or how marketing on Instagram work in order to reach customer? For this purpose, an online questionnaire distributed randomly between 80 users of Instagram application. Results were evaluated in two parts, descriptive statistics and inferential statistics inference. The results of inferential statistics indicate that people are looking for brand awareness and are curious about the messages of the brand. The study showed that there is a significant relationship between commenting on posts and brand awareness.
    Keywords: E, business, Social media, E, marketing, Mobile marketing, Social network