مجله پژوهش های کاربردی در مدیریت ورزشی
پیاپی 20 (بهار 1396)

The aim of this study was to evaluate sport marketing articles by using citation analysis of scientific publications in the area of physical education and sports science from 1379 to 1392. The methodology of this research is citation analysis. Statistical population of current study is all of 10 journal articles in the field of sports marketing in physical education and sports science over 13 years and the statistical sample was equal to statistical population. For this purpose, 1236 references from 68 extracted articles were investigated. The Excel 2010 software was applied for data analysis. According to the data analysis, the average citation per paper was 17/18. Among the sources of information, most cited was devoted to the articles. Elsewhere findings have shown that Among the English and Persian journals “Sport Marketing Quarterly” and “Sport Management” were core journals. In addition, the results showed that most articles published threesome and most authors have with assistant teacher in academic ranking. Finally, according to results of this current research, it has been suggested that scientific research magazine with focus on sport marketing launch.

Awareness of the girl's beliefs, attitudes and perceptions toward physical education course and school sport is the best way to diagnose the participation behavior in physical activity and it has a major contribution to the development and progression of physical education and future community women's active lifestyle. Therefore, the purpose of this study was to survey the female students’ perception on physical education classes in junior high school of Rasht. Statistical population were all female students in junior high school of Rasht (n=12472) that 435 people were selected as samples with possible of falling in tests. The instrument was Azmoon (1388) researcher-made questionnaire with a slight modification. Its validity was confirmed by 10 university masters and the reliability was confirmed by using cronbach (r=0.75).The data analyzed by the Kruskalwallis, K2 and spearman correlation coefficient in significant level p≤ 0.05. Results showed that most students (88.7 percent) have positive perception toward physical education lesson. Also, most students (88.49) had a positive perception of their abilities in this class. There was significant difference between student's perception in various grades toward physical education course as well as the ability in this class. Moreover, first grade students in these two variables were ranked higher. Also, findings indicated that Math, Sciences, English and Arabic language were more important than physical education lesson from view point of students, and educational lesson was less important than physical education course.

In This research total population was 32332 with 16235 women and with 16097men. The sample size Based on Morgan's protocol was 10 percent who selected from 31 providences. The provinces based on common cultures, race and languages and divided to five geographical areas (North, sought, West, East and central). Data collection provided in all of providences by educated representatives in research variables. Statistics methods were repeated measure (ANOVA) and post hoc was Bonferoni test. There were planned eight stations and six records to access the sport skills and physical fitness tests. The results showed there were significant differences among Height, weight and BMI in all geographical area (P≤0.001).The men from were North area and the women from south area were best in physical fitness. Men and women from central area were the weakest in physical fitness tests. Men from south area were best in sport skills and men and women from central area were the weakest .In general, physical education programs in north and south area of country has been more effective than other areas.

The aim of present study was identification and comparison of effective factors on the establishment of knowledge management at physical education's assistance and healthy of education in Iran's states from aspect of managers and experts. Research method was geodesic and in aspect of goal was applied. The statistical population of this study were coadjutor, chiefs and expert of physical education and health education (n=288) assistance and the statistical sample was selected by from of full number and equal to statistical society. Required data were collected with use of research made questionnaire. Face validity of questionnaire confirmed with comments of ten sport management professors and content validity computed. In order to identify factors and survey of structural validity the exploratory factor analysis was used. The overall internal reliability of the questionnaire imported by Cronbach's alpha (0/85) for data analysis, parametric one-sample t-test was used. The result of exploratory factor analysis showed that 45/02 of the total variances related to seven factors. The results of one sample t-test showed that all factors have significant influence on establishment of knowledge management. Prioritizing the factors performed by AHP method. That are organization culture, senior management commitment, employee participation, employee training, team work, knowledge construction and infrastructure and information systems. The comparison of effective factors on establishment of knowledge management from this aspect shows that the only meaningful difference is among culture factors.

The aim of present study was to validate a tool for determining core competencies for appointment of chairman in Iran's federations. Statistical population of this study was composed of all sport management professors in universities, chairman of the federations and also elected leaders and experts of the ministry of youth and sports (N=450). Due to the large population study class random sampling method was used (n=209). Measurement instrument was a questionnaire 48- item which contains included 4 general factors. In order to make sure about validity of this questionnaire, an expert’s panel composed of management professors was applied. For testing its reliability, 30 questionnaires were completed and 0/91 Cronbach’s alpha was calculated which was an appropriate reliability coefficient for this study. Data analysis of this study was done by the method of descriptive and inferential statistics and using Test (KMO) and Bartletts to determine the adequacy of sampling and factor analysis and in LISREL and SPSS software environments. All questions had a significant relationship with their agents in reliability structure, the amount of relationship and T-value, and they could be a good predictor for their agents. X2/df=1/606, RMSEA=0/069 indexes and NFI=0/90, NNFI=0/93, CFI=0/95,GFI=0/91 and AGFI=0/89 confirmed the goodness of model. Also, the results about the relations of factors with the meaning of competency showed that all factors could be a good predictor for concept of competency. Finally internal and external validity of core competencies for appointment of middle sport managers in Iranian ministry of youth and sports model was accepted.

The purpose of this study was the relationship between internal marketing and organizational silence in Qom sport and youth departments. The method of this research was descriptive and all of the staffs (Official, Contract, Pact and Corporate) all of experts, responsible experts and male and females staff of sport and youth departments in Qom with atleast diploma were choose as research sample. According to Morgan table (n=63) was selected. In this study we used 2 questionnaire, Nasr Esfahani & others questionnaire (2012) and Vandin silence organizational questionnaire (2003). Both questionnaires were Lickert 5 rate. Content validity of two questionnaires was confirmed by experts. Kolmogorov-Smirnov was conformed the normality of data. Analyzing was done by Descriptive Statistics (Mean, Frequency) and Inferential statistics (Pierson correlation and One SamplesT Test)(P 0/05). The results show that there is relationship between internal marketing (and all of 4 components) and organizational silence and also the result show that Price component has the most mean in components. Silence is reigns in Qom sport and youth departments. We suggest that managers with providing conditions, can reduce the silence and improve the internal marketing.

The aim of the present study was to assess associate between Autonomy-Supportive Behaviors with Fear of Failure and Self-confidence in adolescent athletes. Participants were Reserch 300 male athletes In all individual and team disciplines who were active professionally in the Championship, which be selected randomly-stratified of adolescent athletes in Kermanshah, and completed perceived autonomy support scale for exercise settings (Hagger et al, 2007), Fear of Failure questionnaire (Conroy, 2002) and Self-confidence questionnaire of the subscale of Competitive State Anxiety Inventory 2 (CSAI-2). Pearson correlation coefficient showed a significant positive correlation between the Autonomy-Supportive Behaviors and Self-confidence, and a significant negative correlation with Fear of Failure. Regression analysis revealed that Fear of Failure and Self-confidence can be predicted from Autonomy-Supportive Behaviors. The overall result is that as educators we behaviors Sideshow used to support the establish self confidence and reduce the fear of failure in adolescent athletes are successful .

The aim of this study was to develop a plan for physical education classes, especially for students of Tehran University was the message light on student's satisfaction in this article has been participating in these classes.
For this purpose, 511 students were selected randomly. Evaluation using the index, waist circumference, hip circumference, waist to hip ratio, physical limitations were identified form. Depending on the type of restrictions related lesson plan was designed with the needs of students and to identify strengths and weaknesses in the physical education classes were evaluated for the content provided. According to the study, more than 95 percent of the participants were women and less than 5% were male. More than 37 percent of men and more than 50 percent of women with complications and more than 30 percent of men and women with muscular disorders - were skeletal. More than 13 percent of average and more than 86% satisfaction with good satisfaction of the material had been presented. In this study, we present a proposed lesson plan for physical education classes in particular show that the content included in the lesson plans have been useful and needed people. So check the status of participants to design special physical education can be very important.

The aim of this research is to respond to this question that “What is the relation of the customer mental image of sport shops with the customer’s purchase value?” The research is practical from the goal perspective and is descriptive from the nature point of view and is survey from method perspective. Because the society’s population is unknown, the sample magnitude is more than 382 persons by using the Morgan table. (The Cronbach’s alpha of the whole relation is 0.937). Findings: The phantasm has a significant relation with the dimensions of the customer’s purchase value (customer’s awareness-the perceived quality, meanings associations, customer’s loyalty) equal to 0.544, 0.744, 0.544, 0.536 respectively. (The amount of R for the entire relation is 0.673). Concluding: The results of positive relation of the sport shops’ phantasm (including the aspects of: comfortability, perceived price, physical facilities, the employees’ services and institutionalized factors) with the customers’ purchase value shows that when selling a good to a customer, producers should prepare an environment that be acceptable for the customer qualitatively and quantitatively and create an indelible memory for the customers for ever of purchasing. In this case, not only the intended person turns to be your permanent customer but also he/she would encourage other potential customers to become your real customers.

The aim of current study was designing a model of the effect of marketing mix efforts and brand value on Persepolis fans responses. The study was particular as from aim aspect and it was descriptive- survey as from collecting data aspect. The population of this study included the whole Persepolis fans buying in minimum one ticket of the games and going to the stadium that on the base number of questionnaire items (41 items), 410questionnaires were collected as the sample. With review literature, the primary model was designed then on the base of it, the survey questionnaire was designed and its validity was measured with the number of university sport experts and with EFA method. After determining of reliability, the questionnaire was distributed. Analyzing the data was done with Pearson correlation and SEM. The results was shown marketing mix efforts effects (PC=0.53) on band equity and (PC=0.46) on fan’s response of Persepolis FC. Also brand equity has effect on fan’s response (PC=0.51). The proposed model approved the effect marketing mix efforts on fan’s response with modifying brand equity so the results are suggested to FC managers focus on improvement their FC brand to result high positive fans’ responses and to achieve higher funding

The purpose of this research was to investigation the relationship between information literacy and academic performance among M.A students of physical education at the Shiraz University. Statistical population of this study included 110 M.A. students of physical education who were studying at the Shiraz University. 87 students were cluster-randomly selected as research samples. To achieve the research goals Davarpanh and Siamk (2010) questionnaire of information literacy was used. Validity of questionnaire was confirmed by 15 experts and its reliability was studied in a pilot study with 30 subjects and calculated as 0.83, respectively. For data analysis the descriptive statistics and inferential statistics methods including single sample T-student, liner regression by using SPSS software were used. The result of research indicated that the information literacy of the students is on the average level, while their academic performance is desirable. There is a significant relationship between information literacy and academic performance M.A. students of physical education, i.e. Students’ information literacy can predict their academic performance.