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Tourism And Hospitality Research - Volume:3 Issue: 1, Summer 2014

Journal Of Tourism And Hospitality Research
Volume:3 Issue: 1, Summer 2014

  • تاریخ انتشار: 1393/05/14
  • تعداد عناوین: 8
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  • Esmaeil Ghaderi, Abdoulrezza Faraji Rad, Samira Borouji Pages 7-21
    Tourism industry is one of the biggest and most efficient economic activities in the world which creates the highest amount of value added and directly or indirectly influences other economic and cultural activities. Tourism development is one of the approaches for creating socioeconomic development in the world regions that has always attracted the attention of the researchers and planners. Hence with respect to the significance of free zones development in the economy of the country, a glance to the tourism position in free trade zones specially Qeshm due to having potential resources of tourism, regional strategic and geopolitical location seems to be necessary. By specifying the tourism position in development of Qeshm, in this research it has been tried to enhance the present potentials and opportunities and convert the available shortcomings in the region into opportunities by planning and formulation of strategies and provide a ground for economic, social, cultural and political development of the region and the country. In the present research the research methodology applied is descriptive- analytical and the data gathering method is library documents based and according to field observations and statistical analysis. The results achieved indicate that Qeshm in spite of enjoying unique potentials, strategic position, vast and diverse natural, historical and cultural resources and attractions, specific ecosystem, geo-parks and mangrove etc. suffer from shortcomings such as tourism infrastructures shortages, weakness in marketing and advertisement, management instability etc. Therefore this research tries to assist the tourism development in this region by providing some strategies.
    Keywords: Tourism, Roots, Trends, Qeshm, Respects
  • Par Viz Kardavani, Abdolreza Faraji Rad, Behnam Kavoosi Pages 23-47
    By studying Still Life Appeal and Combined it with Tourism Industry appears Interdisciplinary geo-tourism industry. This field Split to Tourism mines, Geology, Geomorphology (desert tourism types, desert tourism, cave Tourism) and photography tourism, (from still life). Geotourism Emerged from Combined The words «geo» (earth) And «tourism» (Tourism) And Means Using tourism Of Earth Sciences, especially natural geography, Geology, Geophysics And Other natural sciences. Actually Geotourism is study science and use of outer processes to develop forms of tourism. Mazandaran province in northern Iran And with an area equal to 4/23756 square kilometers there’s about 46/1 percent of the country area. Caspian Sea In the north, Tehran and Semnan provinces in the south and the provinces of Gilan and Golestan Respectively located in west and east this province. Mazandaran According to the latest divisions With 20 city The names of Amol, Babylon, Babolsar, behshar, Tonkabon, joybar, chalus, kelardasht, Ramsar, Mazandaran, Savadkooh, Ghaemshahr, galogah, Mahmudabad, Myandroud, Neka, nur, Noshahr, Fereydunkenar And abasabad, 56 cities, 49 districts, 113 villages and 3697 Abad. 43 percent of the cities of the province are located along the coast of the Caspian Sea. In this study, we examined the Mazandaran capacity of the province' s geotourism. Aim is to measure the region' s geo-tourism attraction areas descriptive analysis was performed.
    Keywords: Geotourism, Mazandaran, tourism, Iran, the Caspian Sea
  • Salman Sakipour, Shirzad Mansour Pages 49-66
    Hotels these days are involving with more challenges and opportunities because with more expectations and intelligence, customers are trying to learn more about their favorite products and services. These consumers or, e-receivers of hotel e-reservation have certain factors which are related to e-reservation of hotel services. Therefore, the current study is going to determine how e-receivers’ factors will be related to e-reservation of hotel services in Bangkok. For this purpose, 330 hotel e-receivers who have e-reserved their accommodations in Bangkok participated in the study. Likert Scale questionnaire was used to determine the correlation between e-receiver’s factors and their e-reservation of the hotel services. The Person Correlation Coefficient was used to determine the degree of association between e-receiver factors and e-reservation of hotel services. The collected data reflected that there is a significant positive relationship between e-receiver’s prior knowledge, e-receiver’s involvement, e-receiver’s focused search, e-receiver’s social tie, e-receiver’s cognitive personalization, and e-reservation of hotel services; while there is near to perfect significant correlation between Skepticism and e-reservation of hotel services in 4 and 5 star hotels in Bangkok. The existence of such correlation between e-receiver’s factors and e-reservation of hotel services have presented significant contribution to hotel IT managers to apply the current findings in their management productivity as well as marketing managers to develop marketing strategies for their respective hotels.
    Keywords: e, WOM, e, receiver, e, reservation, hotel services, Bangkok, Thailand
  • Yaghoub Sharbatian, Fariba Mireskandari Pages 67-79
    Local food products, based on a specific conception of food heritage, play an important role in the development of the rural tourism sector in Gilan. This article seeks to better understand the role tourism plays in the creation, or revival, of cultural identity based on local food products and food heritage from the point of anthropology approach. The article highlights the consequences of the emergence of culinary and local food heritage for tourists in Gilan, and concludes that tourism increases the awareness of food heritage and strengthens local identity. The main purpose in this paper is To Anthropological Study of food tourism with the focus on Fooman town ship and to find types of native Gilanian food. This article is based on quality and tools of data collection is documental, Informal – in depth interviews and participant observations. It is mention in the theoretical framework the present research for its analysis of data, is based on STRUCTURALISM theory of Claude Lévi-Strauss.
    Keywords: Anthropology, Fooman, Gilan, Food, Tourism
  • Mohammad Ali Shadi, Masoud Mahdavi Hajiloei, Ezzatollah Ezzati Pages 81-100
    Rural development can be regarded as the process of empowerment and promotion of life in the context of quality of life and the environment, efficiency and economic self-sufficiency and the maintenance and improvement of environmental quality in rural areas (Zmanipoor, 1994). There are some approaches applying tourism as a strategy for rural areas. These approaches, according to the increasing destruction of villages and agriculture, are trying to offer new strategies to revitalize rural areas by creating complementary activities or transform these areas due to their natural and human resources and the only way to rehabilitate the villages is to offer partial programs and strategies to utilize natural and human resources and could make income and increase the level of welfare of the people’s lives in rural areas (Holland & Dixey, 2003). From the 70s of the twentieth century, tourism activities in rural areas have been increased dramatically in all parts of the developed countries around the world which played a key role on development of rural areas that were lagging in terms of social and economic aspects (Perales, 2002). Therefore, industry experts acknowledge that developing rural tourism will not be possible without reorganizing and extensive rural areas on the basis of scientific and comprehensive planning. In this study, it was tried to evaluate the indices using Hierarchical analysis model of AHP by reviewing the tourism condition and determining the effective indices on determining the target villages of tourism and determine its role in developing villages. In order to test theses indices the target villages of tourism in Semnan Province was evaluates and prioritized.
    Keywords: village, tourism, rural tourism, rural tourism, index, sustainable development, Key words: rural tourism, rural tourism, indicators, sustainable development, target village of tourism, Semnan Province, AHP Model, rural development
  • Abolfazl Meshkini, Narges Ahmadifard, Parvin Dadazade Silabi, Ebrahim Jahangir Pages 101-112
    There are a lot of ideas in urban development process and texture changes especially in historic texture of cities in the last century that they have been shaped in terms of place¡ time and development policies and they have been exposed with different ideas in the course of their changes. One of the most nature is an approach that show tourism development as the guiding document. For tourism developing in historical texture¡ attention to strategies and programs and measures in theory¡ this study wants to explore the main factors in the development of tourism in the historic part of Tehran’s 12 region. The Research method is descriptive and analytical. The result of this study show that Cultural tourism development is possible only by relying on these strategies¡ in this way carrying capacity of tourism will increase in region thereby the development of regional will be operating through culture.
    Keywords: Cultural development Strategies, Cultural tourism, 12 Region of Tehran Metropolis
  • Seyed Jamal Odin Daryabari, Seyed Hosein Shahed Pages 113-126
    In order to plan, develop and manage the tourism industry, factors such as economy, natural and socio-cultural should be considered. Tourism has various positive and negative effects on the environment and on its context. Also, the environment affects the tourism trend. The effects of tourists’ presence in the The Persian Gulf and in the island sections, especially on Kish Island, have a great importance. So their presence in this region will lead to a few economic, socio-cultural, environmental, infrastructural and managerial positive and negative effects. But what is important in this article is that the investigation and analyze of the tourism effects in the status qua of the region has a special condition. The The Persian Gulf region at the moment is the main center of tourism and being the attractive place for tourists in the region and Iran because of having extremely beautiful nature, historical, religious and human made attractions, also because of locating in the special strategic location and neighboring with the Strait of Hormuz. In the present study, a descriptive - analytical method and SWOT technique is used. The results show that the main effects of the tourism in economy, environmental, socio-cultural, infrastructural and managerial context of The Persian Gulf region is lead to special conditions such as improving the quality of local residents life, creating new job opportunities for the sections providing services and goods for tourists in agriculture and industry, revenue increase for the local residents in all economical sections such as services, agriculture and industry, expanding cultural exchange of local residents with tourists and reconstruction opportunities of environment and landscapes in the region.
    Keywords: tourism, development, strategy, strengths, weaknesses, Persian Gulf
  • Mohammad Bagher Arayesh, Mohammad Sadegh Sabouri Pages 127-146
    The Main Objective of the Present Study was to Investigate Mechanism of Rural Tourism with emphasis on the Natural tourism in the village of Hyderabad in ilam County. The Present research was applied type based on the goal, in terms of the Nature it was quantity research and in terms of the method of Collecting data was a Survey research. The Population of this study Consisted of three groups of expert(N=40), Rural housholds (N=110) and Touirists. For Selecting Sample, in the Case of the first groups the Census method eas used and for Tourists Population by using Simple Random Sampling method 100 people were Selected and altogrther 250 People were Studied. Main Instrument of gathering data was questionnaire that its Validity was Confirmed by Experts Panel of ilam universiry and Islamic azad University of ilam branch and Expets of Tourism. Cronbach alpha Coefficient was used to determine questionnaire reliability and its value was equal to. /96. For dara analysis, descriptive statistics such as frequency, percentage, mean, standard deviation and coefficient of variation was used. For analytical statistics, factor analysis was used. The Results of Factor analysis Showed that in Natural Dimention, Infrastructural- Cultural mechanisms with the percentage of (25/55) was the most important mechanism of Rural Tourism Development.
    Keywords: Tourism, Rural tourism, Natural Dimention, Heidarabad Village