نشریه مطالعات رسانه های نوین
سال دوم شماره 7 (پاییز 1395)

Stickers, as a part of visual communications in the Viber Instant transmitting messages, have become much popular and are now used extensively. It seems expression of emotion through stickers is more convenient than writing for the users. Up to know, we couldn’t find considerable academic research in the popularity of using stickers and its social consequences in Persian language. The authors of the present paper, to understand the meaning of the stickers in general and the kind of personality they display in particular. Analyzed a sample of ten stickers widely used by the viper instant messaging network users in 1393(Solar calendar). Our findings indicate that the studied stickers promote consumptive life style and reproduce a kind of specular society which is was originally suggested by Guy De Bore in 1960’s. Based on an analysis of a sample of ten stickers repeatedly circulated among Viber instant messaging network a group of predominately white, young, and lavish people in situations like shopping and travelling are passing time. As we understood the most important message of these stickers is excessive enjoyment.

Most graduates in helping majors are faced the problem of developing professional identity process. The aim of this study was to investigate the role of virtual networks in flourishing occupational identity by internship and a qualitative study of facilities and obstacles to this approach. The method was qualitative with content analysis of interns’ answers about their internship experiences in cyberspace. The method of data collecting was semi-structured interview. The Statistical Society were students and graduates of helping majors across the country. Targeted sampling of 20 active interns was used for data collecting. According to the encoded findings, internship possibilities in virtual networks were classified on three main themes: cyberspace possibilities, the facilities provided by the counselor and features of the process (the interaction of cyberspace, interns and consultants). Speed Internet, lack of audio and video signals, reducing the effect of counseling, difficulty of typing, ambiguity in dialogue and mental engagement reduction, was identified as barriers. According to the current limited facilities, internship in cyberspace can be responsive as an auxiliary method, for the large number of Council members who are in line for a license.

The purpose of study was to determine the role of personality traits in distinguishing virtual social networks users and non-users. The present research design was a cross - correlation. The sample research consisted of 194 student users and 76 non -users in virtual social networks (270 people in total), who were selected using multi- stage cluster sampling among undergraduates and graduate students of Tabriz University. To collect data, short form of the NEO Personality Inventory, a demographic questionnaire and for data analysis, discriminant analysis method was used. Data analysis showed that personality factors extroversion, conscientiousness and openness to experience, in order of preference, have a significant role in distinguishing users from non-users in virtual social networks (p

Nowadays, many Iranians are using smart phones. Also, the digital divide problem remains an important issue in contemporary urban Iran. Thus, doing research into the relation between these variables is necessary to provide a better understanding of the problem. Using Van Deursen and Van Dijk theory, this paper aims to clear if smart phone usage causes some new kinds of digital divide or not. Furthermore, we measured the correlations between some socio-demographical variables with digital divide. We surveyed 273 of Tehran citizens to answer the research questions and test the hypotheses. Finding shows that the main divide occurs in skills acces also there is a divide in material access but. In addition, class and education have the most effect on digital divide. Class affect the all kinds of accesses and education have effect on 2 of them, while other variables such as age, gender and ethnicity don not have significant effect on different levels of access.

This research aims to study the effect of Information and communication technology-based media literacy education program on knowledge in the second grade of elementary school students in Tehran of the academic year 2015-2016 .
The research methodology was quasi-experimental. Research statistics subjects include all of the students in the second grade of elementary school in Tehran. With using Purposive sampling method, 40 students were selected and randomly were replaced in experimental and control groups. Data Collection tools used in this study was the Researcher made test of knowledge That the reliability of the test knowledge calculated Cronbach's alpha coefficient was 0/79. After the pre-test on both groups, the independent variable (education by multimedia) were administered in six sessions on the experimental group and the control group were well away from the independent variable. After completing the education with multimedia, post-test was conducted in both of groups. For analyze data, statistics methods were used both in descriptive and inferential levels.
the results showed that the students’ knowledge that have received material through multimedia method have learned much more. The results showed that ICT-based media literacy education increases students’ knowledge about media literacy.
The results are in line with other researches, showed that the use of ICT in media literacy education and knowledge in relation to the basic elements of media literacy.

This paper aims to investigate the feasibility of applying user-generated content and is growing as the dominant species in the online content marketing processes and enumerating of the application's content. Content marketing is focused on the production of content by marketers and businesses. Content marketing processes and marketing strategies based on a set of valuable content and applications that often by companies, organizations and marketers production and audiences targeted. The basic research question is how and on what pattern user-generated content can be used for content marketing? The study certain types of user-generated content, the comments in social network environments considers cyberspace. Since there is no literature written about content marketing as well as detailed research on the correlation between user-generated content with content marketing is not carried out, the methods of this research based on grounded theory is Glaserian-approach. Comments on this website using grounded theory method examples suffice to provide the necessary theoretical, were recognized and coded four-step process based on data obtained were analyzed through grounded theory to achieve optimal theoretical propositions. Materials for the study of the user-generated-content of a website and user-generated comments Digikala were recognized as the most popular Iranian online store. In the end, based on the five-step process was developed, which include: planning for content marketing, content marketing, production and office related content planning, production and under auspices of the goalkeeper, distribute, communicate and engage with the audience/customer content marketing and content marketing strategy assessment, an analysis of the user-generated comment findings.