نشریه مدیریت فردا
پیاپی 50 (بهار 1396)

In recent years the concept of agility has been considered in many academic research that shows the importance of this concept in the current business world and is due to the emergence of powerful competitors, rapid technological change, changing expectations of customers, new social patterns and etc . ability of an service organization in monitoring and exploiting opportunities in the service sector while has many similarities with manufacturing sector ,but requaiers special finesse and this study, developing concept of agility to service sector want to test its effect on bank performance.The study population consisted of all 30 banks are active in Iran with at least five years experience in the industry .Due to the exploratory nature of this research, after reviewing the literature in the field of agility, providers and dimensions of service organizations operational agility and operational agility via interview with Bank experts identified and to measure its impact on organizational performance PLS-SEM was used .The findings show, operational agility has significant positive impact on organizational performance. Also among the factors affecting organizational performance by mediating variable operational agility, human resources, has the greatest impact.

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1 gh_hashemzadeh@azad. ac. ir Assistant Professor PhD
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This study is aimed at investigating the role of Organizational Culture in Manager’s Inclination toward Accepting the Green Production Technology. Using simple randomization of administerial and executive staff, a population of 115 Iranian casting industry experts, administrators, and managers in the year 2015 was selected for the present study. The size of the sample required in this study was 88 according to Cochran’s formula and, a sample of 90 members was examined investigated based on Krejcie and Morgan Table. The data were analyzed using structural equations. Attending to the non-normal distribution of the data as indicated by Kolmogorov-Smirnov test, a non-parametric test was used to analyze the relationships. Combined reliability, internal consistency, and internal validity of the model, as well as the predictive validity at construct level, were proved during data analysis. Positive values of the CV Com index were suggestive of the high quality of the model. Finally, the GOF index was found to be 0. 723. Considering 0. 1, 0. 25, and 0. 36, proposed as weak, moderate, and strong values for the GOF index respectively, the obtained value of 0. 723 indicates the overall appropriateness and good practice of the model and stands in a strong point on a weak-strong continuum. Based on the findings of this study, organizational culture has a direct impact on the acceptance of the Green Production Technology.

Achievements and research findings could nt be a factor for creation of wealth and welfare for society until they will be commercialized. So the creation of contexts for commercialization, not only provides significant economic value for organization, but also leads to economic and technical growth of community. In this study, the challenges and success factors of commercialization for research achievements will be identified and ranked. This research in terms of the objective is applied research, and in terms of how to gathering data, is descriptive survey. First, by the literature review and use of expert’s opinions in the Institute of Communications and Information Technology and using the Delphi technique, 11 challenges and 19 success factors for commercialization of research achievements were identified. For measuring the consensus, Kendall's Coefficient and for ranking the factor the Friedman test are used. The results show that the most important challenges are "weak laws protecting intellectual property, economic barriers, lack of commercialization strategies" and the most important success factors are "requiring faculty to estimates business plan for their new research propsals, intellectual property protection, and effective communication between universities and industry".

Iran is the second-largest proved natural gas reserve holder in the world, behind Russia and holds 17% of the world's proved natural gas reserves and more than one-third of OPEC's reserves. Iran is also among the five major producers of natural gas in the world. According to rich reserves of natural gas, high success rate of natural gas exploration, and increasing growth of fossil fuel demand in highly import dependent countries like China, India, European Union, and Turkey all of which are potential markets for Iran natural gas export, there is a promising outlook for natural gas export of Iran and growth of resultant revenue in upcoming years. but due to Iran special geopolitical position, being enclosed by two strategic resources of natural gas and crude oil, i.e. Caspian Sea and Persian Gulf, and terrorist attacks and other unrests in Middle East, Central Asia, and Caucasus, securing energy demand and increasing the volume of Iran natural gas export has turned into a critical issue. In this research, after investigating Iran’s natural gas production, reserves, and export markets, seven quantitative indicators have developed according to political, economic, and infrastructural dimensions to assess Iran’s natural gas export whether in the form of LNG or via the pipeline. Policymakers of the energy economics field can analyze Iran’s current and potential gas export markets in recent years or in the upcoming years under different scenarios by using indicators introduced in this research and collecting the required data so that they can adopt appropriate policies for enhancing the energy export demand security of Iran particularly natural gas.

Regard to the wide growth of world wide web and their settlement in Figurative space and web meaning (web 2.0) and the development of internet job and business the Electronic Commerce has made a new way for job and business and the Internet Commerce has special importance because of having high competition in this age. The Internet has caused many changes in companies and costumer's behavior for buying. On the other hand, the brand is also important for companies. For this reason, it is important to study and create an online brand. In this thesis using an evaluation method to find out Factors affecting customer loyalty on internet brand by DEMATEL technique in Mobin Net company for modeling internet brand. In this study, we use DEMATEL technique for evaluating Factors affecting customer loyalty, regard to the wide growth of world wide web this method propones a new vision to increase internet brand loyalty. In this study, two series of questionnaires were distributed, and after identifying the primary factors, matrix questionnaires were designed, and sent those for 14 loyal expert Individuals who familiar with the marketing and branding in this company. In this thesis, after identifying and evaluation of the primary factors, the most effective factors on Internet brand loyalty are including trust, satisfaction, brand credibility, Brand evaluation, Brand Personality, customer care, responsiveness, brand loyalty ,that they have the most strong relationship with loyalty, finally we modeling of the factors affecting customer loyalty on internet brand

According to the important of the customer and customer satisfaction in successfully of organizations, and also the role of marketing methods in increasing the customer satisfaction, this study aims to evaluate the effect of tendency to organizational change on customer satisfaction. In this evaluation the effect of relationship marketing is considered as a mediator variable. This study is a practical search in terms of aim and is a descriptive survey in terms of method. The research scope contains the banking services and data is gathering by questionnaires of acceptance the organization changes, relationship marketing, and customer satisfaction through the interviewer by the Melli Bank experts of Iran. The validity and stability of the questionnaires are evaluated by content validity and Cronbach’s alpha index respectively. The amount of three questionnaires have obtained 0/887, 0/898, and 0/833. In this study the relation between variables and their affects are determined via regression test and structural equations. The result show that the tendency to organizational change is effective on relationship marketing and customer satisfaction, and also the relationship marketing is effective on customer satisfaction.

Human resource is the most valuable production factor for progressive a country. Basically, every country without efficient human force cant reach to its goals even if it has rich natural resources. This paper aims to specify the human resource development model with improving organizational culture.This paper was used mixed research method to analyze data and data was gathered by structured and semi-structured interview. So, the interviewing forms were investigated after interviewing, then 59 open codes and 8 selective codes were classified. 8 selective codes included management factors, personal factors, employee engagement, path career, independence of staff in doing their duties, the software condition of work environment, values and organizational behavior, faith-based, organizational justice, perfectionism and content factors. A hypothesis was defined in the framework of 8 selective codes in quantitative aspect, next it was tested and confirmed by inferential statistics and all codes were confirmed.