مجله جلوه هنر
سال نهم شماره 1 (بهار و تابستان 1396)

The dancers of the Indian classical dances, like all the other dancers, use their body and its movements as the medium of conveying their message. The movements of every limb of the body display the moods, emotions and the intention of the dancer. Since the Indian classical dances have their roots in worship rituals of Hinduism (as dance is stated as an obligation in worshiping Hindu gods), every movement that the dancer does, has a special meaning. What is important in this study is, identifying and analyzing the mediums of expression such as the body movements, the makeup, jewelry and designing of the stage, in these dances; and moreover to realize if the body movements have chosen the symbolic approach because of the physical and anatomic limitations of the body; and also exploring the meaning of these movements. This study has chosen a historical descriptive approach to this subject and has gathered data through written resources and observing some of the dances through field research.

Wood Inlay usually known with triangle wood inlay and one of the finest Iranian wood arts but Inlay has numerous techniques that they have not any relation with triangle wood inlay and they are created based on different geometric design. Unfortunately, in most cases, there are mistakes in the identification and classification of them. The main purpose of this paper is to accurately classify and comprehensive introduction to traditional practices and new highly valued development of Square Wood Inlay and non triangle wood inlay and compare these methods results with others, so that exclude the possibility of interference of its products with other disciplines. So, in this study aims to obtain information necessary to analyze and identify the methods using careful observation of objective and field studies (in vitro). To this end to collect information is used from objective, field, library and laboratory, methods. Finally, obtained reliable the end results with describing and analyzing data, in this research. These results suggest the existence of diverse species in wood inlay and identification and resolution of some other branch that they have taken in the inlay family because of some similarities, while they are different in general with this branch of art. Resuscitate "Arrange Strip" art and presentation of two new "Square Wood Inlay" techniques, are other results of this paper.

Shaping the architecture of each period, the style and features are strongly affected by doctrines and religious orders as well as geography, climate, culture, etc. The impact of religious monuments is much evident in cemetery monuments of architecture which makes religion and architecture being strongly associated. This study based on Library studies and surveys, aims to identify the influence of Shiite doctrines and commandments on architecture and related arts in the Shiite shrines during Qajar era in West Azerbaijan, northwest Iran. Two primary goals are under focus: 1. Assessing the effect of Shia on the tomb monuments of architectural features and properties?
2. Is there an association among Shia doctrines vs monuments architecture and arts in West Azerbaijan?
Shia religion has mostly affected the quality and quantity of architecture and decoration of the tomb monuments of the region especially in the use of minarets and altar, graphic scrolls, prayer and ornaments

Illustration is an art that in accordance with cultural structures and educational needs of different societies establishes a close link between visual arts and literature. In Iran, this art has enjoyed a long and bright history that with a boom in children literature in post-constitutionalism era as well as the use of lithography could acquire an independent identity. The works presented in the twenties were accompanied with western and non-native feedback and that was the reason our writers and artists focused on indigenous feedback relying on the Iranian culture in the forties. That is one of the important periods and effective on the national Iranian art and culture. The need to return to national self literature in the literary field led to valuable results and following to that children literature and illustrated books, too, with a realistic approach and influenced by the native culture could open its space among other existing arts. The current paper tries to explain the hypothesis that the emergence of native elements in children illustrations during forties was in accordance with the necessity of the national identity and hence; Pervez Klantari is the most prominent native Iranian illustrator. Documents have been collected through library resources. The results of this study indicate that the need for the Iranian cultural identity in the work of writers and illustrators and to promote reading culture by intellectuals most of whom were writers of that time as well as the support of private publishing houses and entry of printing machine led to the growth of children books and transformed the illustration of the forties into an era the most effective on the history of children illustration books.

Kerman is one of the most important center of rug producing in Iran, where has special design. Since Ghajar, that Kerman carpet propounded all over the world many changes happend in it's design. Effect of naturalism in this time is shown in art and rug. So pictural rugs were current in Ghajar and in Kerman special and uniqe sampels were woven. .
This reserch is descriptive and analytic. By looking to historical aspect, collecting information method is documentarical and it is accomplished by using library resorces.
According to basic individual of Kerman rugs , varied and numberious color, lighte and shade with two color in one sarface of flower or figure , design and ornaments of bunch of flowers, natural flowers, like Golfarang, use of Boteh-jegheh which is used in kinds of Kerman rug. we see all of them in pictural rug. Basic characteristics of Kerman rugs exist in pictural rugs. Therefor we can divide these ruges from other.

Tabriz and it's carpet traditional bazaar are included as the main sources of carpet production and export. The carpet bazaar of Tabriz, is so important in view of trade value, high portion of carpet in non-oil exports of Iran and also aesthetic value of traded carpet. In the present research, Tabriz and characteristics of it's carpets as well as the main supply centers of given art and industry such famous plazas and malls of Tabriz carpet traditional bazaar have been studied and carpet types available in them introduced. The aim of the present study, is to review and identify Tabriz carpet traditional bazaar as one of Iran carpet poles and it’s evolutions in the recent years with regard to it's aesthetic value. The findings of research indicate this bazaar has major role in the preservation of carpet-weaving of the region and country commercial – economically and along with the social-cultural context and architecture of Tabriz carpet traditional bazaar is as important as a social – aesthetic asset. The supplied carpets in the forgiven bazaar have various designs.

Shahnameh is an epic poem written by Hakim Abuʾl-Qasim Ferdowsi Tusi. This work attracted attention of Iran kings over different eras and by order of some of them, some paintings are drawn by painters. Since the era before establishing Ilkhanate dynasty to 14th century no illustrated copy of Shahnameh is available and only there are two copies of Shahnameh related to 13th century which none of them are illustrated. Meanwhile there are near 10 illustrated Shahnamehs relating to 14th century (Ilkhanate era) which they don’t follow a portraying pattern and have established a special method for illustrating the copies thereafter. This study aims to study three paintings from three Shahnamehs of Ilkhanate era which depicts the narration of hunt of deer, Bahram Gur and Azadeh which is one of the outstanding stories of Shahnameh. This study is conducted through descriptive-analytical method for answering this question that whether these three Shahnameh of 1331, 1333 and 1352 A.D. are produced in one atelier. Therefore, a set of artistic differences and common aspects are examined in these three paintings. In general, summarizing differences and similarities in composition, technic and even susceptibility from previous schools styles either from Iran art or china or Mongol which exist in this piece, one can conclude that illustration of these three Shahnameh is carried out in a same atelier or they are pursued an identical pattern.

Surrealism has been emerged in different majors such as literature, cinematography, visual arts special advertisement. Always it has enabled to penetrate in the audiences mind through using techniques such as similarity, displacement and paradox, like humor and surprise to attract them as well. The message of surrealism advertisement  is designed to convey the meaning, that can satisfy the audiences, and always uses from various tools to attract them and convey the message.
This assumption exist that, all advertisements always tends to impress the mind of audience and their unconscious to obtain a desired goal.The question of this study is, “ How much does surrealism style success in billboard advertisement for satisfy audiences? “ This goal is to make encouragement and motivation in the audience, and for indusing a positive idea with lasting impression about the function of a specific subject.
Since in commercial advertisements the major goal is to attract the audiences by the message that is acceptable for them, therefore surrealism style can be successful by respect to these features.
In addition to these points, the artist would be able to display the hide aspects of the production features for surprising the audiences, and for indusing a lasting effect on their minds to make positive idea in the audiences mind about the production.
This study was focused on the ideas of general audiences in five age groups by using a questionnaire.
In the, questionnaire it was used from the images of commercial advertisements of billbords, with surrealism and realism styles.
In the final part, it was focused on different variables such as age, major, gender and educational leveling of the audiences and legistic regression was used.
According to the results of this study, surrealism advertisments induse the concept goal in the audience’s mind and cause audiences to think, to surprise, to attract, and finally to persuade for buying the production.
In this study, descriptive-analytical method was used and it benefited from library and field study.
In the first part, it was used from descriptive statistics for the audiances that filled the questionnaire.
In the second part, inferential statistics was used. In this part, age is the only variable regard to surrealism and realism commertial advertisements.
As a result, since nowadays most of the people like wonderful advertisements and creativity, therefor this style can make better comunication with current audiences.

There is no art that is more effective than the clothing art in the soul of individuals (Burkhardt).
Iranian culture is a collection of traditions, customs, religions and languages that could reach a relatively a single principle across the nations. The identity or the question of individuality is generated through cultural attitudes and considered as the most important distress of humankind that shows the place of human being in the essence. Identity sometimes is personality based and occasionally transverse. The clothing issue as the human dignity and from the needs of human being is considered as an emergence of cultural identity of humankind. Therefore, its outward face comes out of human behavior and naturally has the changing components and its deep content and meaning is related to human mood that includes the higher, stable or associated with fewer changes in meaning, since these meanings and concepts have their roots in the essence of human being and the culture came out of it. It is endeavored in this research, that in addition to identifying the characteristics of Iranian clothing, the identity components should be described which are appeared in the Iranian covering. In addition, the major reason related to the changes should be expressed that has transformed the Iranian dress during the history course as an assault and finally the techniques should be discussed to recreate the Iranian clothing. In describing such themes, the ideas of some traditional theorists as well as the historical books of recent century have been studied on the subject of clothing and dressing.

Qom in the recent decades the beauty for unique design, role, and the color on the other hand up and use silk of his fame and the attractiveness of marked has been enjoying. Recognition of factors important in the effective and attractive aesthetics of by relying on three elements the plan, the role and goals of color this article is with analysis more than a hundred samples of the new Qom carpets and also poll the audience and buyers to carpets Qum. Also aesthetic view of traditional arts as well as new carpets Qom and analysis.
Color and type of Colority Carpet Qom with innovation in Design orthodox and traditional aesthetic most important factor ÞÇáیåÇی Qom is that with the delicacy of structure and order and silk consumption went into exile and playfulness is completed. small reliefs and accumulated Carpets Qum who mainly floral Phantasmagoria, goals and cluster is full of varied and Russ are saturated with a lot of variety and enjoy beauty and plays the role symbolistic Carpets Qom in the first degree to color, color setup and in second innovation in design and composition reliefs setup. Beauty in the structure of symbolisti carpets Qom more reliefs with quality overnight started and variety in order to color in text and margins are regular repeating.
Qum Carpets principles traditional arts despite changes and Innovative had the experience with this in the same utilize all growth and in design, the role and principles of color has not been out of although the principle of application of simplicity and sincerity of the important factors that a traditional art in recent two decades and a luxury art and will turn into a special. Though this point is recently in the whole body of Persian rugs carpets that can be observed in the Qom also pioneer.
This research methods with library development track and, using the methods and documents, necessary information had been collected and described the content analysis also has been used.