نشریه میراث و گردشگری
پیاپی 5 (بهار 1396)

Supply chain management (SCM) is one of the most advantageous management approaches for integrating and coordinating relevant suppliers and producers and business activities to deliver products and services in a timely manner to the end-user. Due to the health tourism and services’ Supply chain, the supply chain structure of the tourist services can be considered as a chain of services which includes the different health tourism industry members; so that, members connect with each other, and delivering full medical services to the consumers. Therefore, through the reinforcement of the supply chain in this field, one can acquire the highest value-added benefits.
This study is quantitative research and a kind of survey study. Moreover, the main purpose of this research is to consider the effect of drivers of medical tourism supply chain practices and medical tourism supply chain practices on the organizational performance in Iran. In order to answer the raised questions, a sampling group of 312 present employees from different sectors of medical tourism supply chain are randomly selected. Collected data through the questionnaires analyzed with correlation test and linear regression. The study results indicate that power, mutual relationship, cooperation, coordination and information sharing are the fundamental elements which lead to provide and improve the performance of organizations which involve the medical tourism supply chain. Not paying attention to any of the above-mentioned factors prevents achieving the supply chain group goals. The power of supply chain members influences medical tourism supply chain practices (cooperation, information sharing and coordination); also it influences organizational performance indirectly. Contrary to the previous studies Results show that among drivers of medical tourism supply chain practices trust and commitment had no effect on medical tourism supply chain practices and the organizational performance.

Nowadays, each organization, governmental or private, without paying attention to their customers, cannot be successful in their business and actually them bust. So each organization in order to evaluate their costumer’s satisfaction, firstly should analyze their needs in specified period of time should survey their costumer’s satisfaction and attend to improve the situation. The most important and general model which is used for evaluating and analyzing the costumers satisfaction is called SERVQUAL model.
In this thesis, we evaluate the effective factors in costumer’s satisfaction about at leisure and tourism centers of Tehran. The method of research in terms of modality is a description of survey and in terms of goal is practical.
The population which we used in this research are the customers who use the services at leisure and tourism centers of Tehran such as eram and tochal. And the sample size by used of Cochran formula are about 384 No. the methods of collecting information in this research are library field methods. And the instrument for collecting information is questionnaire. In this research the questionnaire is standardized whereas the calculated value of cronbach’s alfa for each section and total data is 0/7 more than the acceptable level.so the reliability of questionnaire consists of 21 questions about evaluating of customer satisfaction, in terms of tangible, confidence, replication, reliability and sympathy. In order to analyze the data, first the questionnaire is used for target population. Then the collected data transfers to SPSS software from questionnaire and some statistical tests is accomplished on them. Result of these statistical tests indicate that costumer’s satisfaction from at leisure and tourism centers of Tehran. In terms of tangible, confidence, replication, reliability and sympathy is in the desirable level.

Archaeology on the way to understanding the culture and civilization of the enormous step used communities are removed and a new spirit in the social sciences and the arts had blown. Archaeological work procedures and methods to achieve the desired results, is significant for the people. So, the best way for folks up archaeology, its relationship with tourism. Especially those interested in intuition and objective discovery are more than the others. With this approach, the best approach to archaeology is its relation to tourism. Tourism has common areas with archaeological knowledge and activities and has been working on the development, preservation, restoration and upgrading of With regard to ecology, it can now be closely linked to cultural tourism and its related fields. This article shows the role of ancient and historical monuments in attracting cultural tourists. Accordingly, the main approach in developing a tourism development plan with the logic of the areas of conservation and monitoring and the rational use of ancient artefacts and attention to the categories of economic, historical and cultural growth factors and the importance of the tourism industry in the regions, which leads to the development of the process of studying and studying the tourism industry.

Improving medical standards in developing countries, globalization and liberalization of trade in health services field, has caused fast growth in medical tourism. The following research has been done with the aim of determination of effective factors on Iran medical tourism and analyzing it by importance-performance matrix. This research has been done as a descriptive-sectional study in hospitals, facilitator companies, policy makers and other service providers. Data has been gathered by researcher’s questionnaire and analyzed by statistical technics. The findings of the study show that respondents consider the importance of tourism factors average (M=3.47) and performance of executive organs weak (M=2.99).Results suggest that medical tourists and service providers and industry experts believe that performance of the factors isn’t adequate to their importance. Treatment services cost and quality are more important and also have been performed better than other factors. But our country’s performance in some policies especially hospitals’ accreditation, implementing international hospitals and advertising to attract tourist hasn’t been well enough.

Today, the tourism industry has a special place in the economy of the countries and plays an active and effective role in promoting the social and cultural economic structure of countries, especially in the developing countries. Iran, including the city of Gomishan, has some natural-historical attractions and attracts many tourists alike. In this research, it is attempted to study cultural attractions along with other natural gifts with the aim of analyzing the effect of historical texture on the development of tourism in Golestan province with emphasis on Gomishan city to provide necessary guidelines for the development of cultural and tourism heritage of Gomishan city to promote tourism. In this ancient area. The research method is descriptive-analytic and a questionnaire (table charts 100) and Likert spectrum have been used. After analyzing the results, the result is that the existing texture in the city of Gomishan and its cultural heritage can be effective in attracting successful tourists, and the plans implemented in This section has been successful in developing tourism and reducing the impact of tourists on the historic heritage of this city.

This research aims to investigate the effect of tourisms on the environment of Noor, from the viewpoint of the host community. This is an applied and descriptive-analytical research of cross-sectional kind. The population includes all the native people of Noor in the fall of 2016, statistically unlimited, namely they are more than 100.000 people and the study was carried out based on data from 384 of subjects, using Cochran formula by classified sampling method. Data was collected by using a questionnaire and was analyzed by SPSS and LISREL software. One sample t-test, confirmatory factor analysis and Friedman test was used to test the research hypotheses. The findings for the research hypotheses indicated that, given the results from standard coefficients, t value and R2 in confirmatory factor analysis, the presence of tourisms has a positive significant effect on the environment of Noor in the both dimensions of research as 1- Sustainable Development, 2- Preservation and dissemination of native values and culture of the region. So, the research hypotheses are confirmed. In order for prioritizing the variables, the results from Friedman test suggested that the Preservation and dissemination of native values and culture has been in the first ranking and the sustainable development has been in the second ranking. At the end, according to the results, some practical recommendations are provided in order to improve the effectiveness of the presence of tourisms on the environment of Noor.

The aim of this research is understanding relationship between culture and economic growth with in international tourism. One of the factors to attract tourists is cultural factors. Cultural patterns of each society, affects initially on the willingness of citizens to tourism, in such a way that to create incentives for tourism outside the country, and then culture operates.
On the other hand, tourism is one of the sources of income for many countries and it makes their economic growth. In this study, to investigate the factor of culture, we used from Hofstede indicator that reflects culture of. This study used data of 53 countries from four levels of the years 2000, 2005, 2011 and 2013, the latest data available. For each year, model was estimated separately and results are analyzed. The results indicate that culture, tourism and economic growth are related. Results confirm that culture factors are important factors in attract tourists.

The aim of this study is to measure the image of the host destination sports event. Descriptive approach and purpose of the survey was applied among research was a survey research method. The population of all students in physical education and state universities in Kermanshah via stratified random sampling and the information was collected. Due to the large volume sample dispersion and to ensure the generalizability of the findings, 400 people had responded to the questionnaire. To collect data was using Bayon et al (2010) questioner. To examine reliability using confirmatory factor analysis was performed using the Amos. In this study, descriptive and inferential statistics, as well as regression to determine the impact on the image of host city to provide the final research model, structural equation modeling was used. The results showed that four factors including attractiveness, cost, infrastructure and pleasure of travel had a significant effect on the image of the host city. therefore, strengthening and infrastructure development, the introduction of the attractions of the province, creating development opportunities for fun and excitement of participants and sports tourism, offer discounts and incentives for tourists sports tourism, reduce costs, and participants in sporting events, rebuilding and renovating gymnasiums and sports facilities can be have positive effecting on Kermanshah image.