فصلنامه پژوهش های ارتباطی
پیاپی 93 (بهار 1397)

The purpose of the study is to identify the characteristics of the favorable proposing system to establish in the organization IRIB; qualitative data was used for this purpose. The data were collected through deep interview technique. The statistical population was composed of directors of the organization, university teachers and the practitionars of former proposing system in the organization. Towenty people were selected by targeted way. First, the reasons of failure of the former proposing system of the organization were identified, then categorized in eight groups and 29 sub-groups. The categories were: "managers’ ignorance", "deligating proposing system to the public relations of the organization", "faulty generalization of proposing system", "improper advertising and culturalization", "The lack of planning and basic studies to examine the dimensions of the proposing system", "improper spreading to other stakeholders","neglecting the differences between media and industrial organizations" and "improper budgetting". Then, the characteristics of the favorable proposing system were identified in two major groups, 8 groups and 75 sub-groups. Their characteristics were: "leadership and management", "education and empowerment", "advertising, culturalization and information", "organization", "information system and knowledge management ", "processes", "system of motivation" and "key results of performance".

The study designed the facilitator mechanisms model for changing Deputy of Technological Affairsin IRIB based on the qualitative method grounded theory. Data collected by semi-structured interview through snowball sampling method, and were analysed in three stages of coding: open, axial, and selective. In the research, 9 managers and experts of IRIB were interviewed. The model comprised different components: 450 initial codes, 48 conceptual codes , and 14 categories in six groups. “The emergence of technological convergence space” selected as prerequisite and “the need to redesign the Deputy of Technological Affairs structure” as the main phenomenon of the model. It was introduced "Changing the activities of Technological Deputy" as strategy and "legal mechanisms" as intervening conditions. "Making competitive thinking" provides a context for redefining the activities of the Technological Deputy. The last component of the model derived from the categorization was "Designing Facilitator Mechanisms for Changing Structure". According to research findings, many activities of the Deputy of Technological Affairs does not match the characteristics and requirements of the technological convergence era. Operations such as identifying non-target activities and deputing them, employing multi-tasking human resources, are essential in developming and agility of the structure.

Information technology in the newsroom has an important role. The major issue is how to use information technology in newsrooms of the TV news channels and its role on the performance of them, with the aim of increasing the quantity and quality of news production in TV news channels. The research was conducted through qualitative method, examined the factors influencing on the use of information technology in newsrooms and its role in improving the performance of TV news channels from the viewpoint of the news editors & editor-in-chiefs in the organization IRIB. The opinions were collected through a questionnaire from 25 individuals, and using thematic analysis five main codes out of initial codes were extracted from the interviewee's responses. According to the results, despite the obstacles and problems of using information technology in the newsroom, it has a direct influence on increasing the quantity and quality of news production, and by increasing the amount of news production and reducing errors, the efficiency and performance of news channels has improved. The national media (IRIB) can does the best through making newsroom staff familiar with the benefits of using modern technologies and periodic training, equipping modern newsrooms and supporting them appropriately.

Many strategic management experts believe that the strategy designed for each organization is not definitely complete. It would be compelet during the implementation and due to the changing circumstances and emerging the unpredictable problems, the strategy essentially would be damaged and change. The purpose of the research was pathology of Azeri channel programming strategy of the universal Sahar network TV. The damages were detected by comparison the strategy and content of the Azeri channel, and identified their differences. The differences are the neglected points of strategy thet are observed during implementation stage. In the research conducted by quantitative content analysis method, Sahar TV programs were analyzed for mounth October in 2016 as a full population survey including 270 non-repetitive programs (8698 minutes).
Some of the damages or neglected items are: Promoting Iranian-Islamic life style; introducing Iranian medical abilities and achievements; Introducing business and investment opportunities between Iran and the Republic of Azerbaijan; the emphasis on Iran's authority, security and national unity; observing, studying and explaning the political developments in the Republic of Azerbaijan; analyzing and dissecting the Qarabagh issue; analyzing the religious, social, cultural and economic problems of the Republic of Azerbaijan regarding different dimensions; Observing, studying and explaning the political developments and practices in Turkey; dissecting and explaining US policies in the region and the world; observing and analyzing Russia's policies and practices in the international community.

Producing effective content of media advertising needs mastering the principles and methods affecting the efficiency of advertising. Producing effective content respects competing and authority to choose among audiences (empowering approach) rather than the emphasis on constraining marketing advertisement of competitors (constraining approach). Regarding the problems of implementing constraining approach on the one hand, and increasing the domestic and foreign competitors for the visual media in Iran, on the other hand, considering content providers (media policy and decision makers) is very important, so that they can compete in the competitive media markets by producing attractive and appropriate content for the demand (audience). Therefore, the purpose of the study is to track and analyze the major and minor factors that are more influencing on promoting the producers advertising literacy in visual media, so that the factors influencing the production of advertising in the Iranian media are to be evaluated and educational models designed to increase advertising literacy. The research method was documentary analysis (to find objective elements influencing advertising literacy), survey (to find subjective elements influencing advertising literacy) and comparative analysis on the outputs derived from the first two methods. The main findings of the study were identifying 10 factors as the most important influencing advertising literacy of media directors in Iran.

The purpose of the study is to examine the figures of speech in the headlines of the news program 20:30, which is one of the most attractive and popular programs of the national media. This qualitative research conducted based on the Shamisa's rhetorical techniques division, through content analysis and purposeful sampling. For this purpose, news headlines for one month were collected, which contained about 218 news stories from 2016-12-21 to 2017-01-19. The findings indicate that in 158 news titles (75%), rhetorical figures have been used, and only 25% of them were without rhetorical figures. Metonymy (20.25%), simile (12%) and oxymoron (11.39%) of the most used and hyperbole (63%) and allusion (63%) were the least used in news stories. Other findings include the use of slang in the news program 20:30 as a rhetorical technique to empathy with the audience. Also, the figures have been used in 2.75% of news headlines had unclear semantic relationship and made the sense difficulty. In addition, the findings showed that the rhetorical figures in the headlines were used not only for informiation, but also to shape messages or directing the audiences’ perspectives.

Television stars as one of the most important human elements in transmitting messages and attracting television audience should be in a certain relation with the media organization so that the organization management can make the best use of it. The research is to find the appropriate human resource model for television stars in Islamic Republic of Iran Broadcasting. The main question of the research is: how is the process of interaction with stars in the national media? The research was conducted by qualitative way through grounded theory method. Samples were selected by snowball technique, and data collected through study of library documents and resources as well as in-depth interviews. For this purpose, 36 informed people were interviewed then the concepts were extracted. Interviews were classified into 40 concepts, 6 main categories, 16 sub-categories, and finally designed a model. The research, based on a model, showed that changes in the HR process as well as in the structure and content of the national media were needed to improve the status of the stars and their interaction with the organization.