Journal Of Tourism And Hospitality Research
Volume:4 Issue: 2, Autumn 2015

The increasing number of domestic and international tourists and the steady increase in the revenue generated by them have led to establishment of tourism as one the most important and dynamic activities in today’s world. Numerous nations, with an increasing number, are realizing the fact that in order to improve their economic situation must become creative and come up with innovative solutions. Such innovation, which has gained importance and attracted attention of majority of the nations during the past two decades, is Virtual Tourism. Hence, due to the importance of the above facts majority of nations are attempting to promote their tourism by applying the necessary tools in the fields of computer and computer software to promote and propagate their assets in the best manner, across the globe.

The main purpose of this research is sociological analysis of media role by changing environmental behavior (case study about students of Payam Noor university of Ardebil).
The research is accomplished by surveying method. The unit for analysis of research is people and especially students. Population of research includes 380 students of Payam Nour University which are recognized by Cochran formula.
There is a significant correlation between hypothesis of responsible behavior and conscious behavior with the level of using media. Hypotheses about conscious and desired behaviors are rejected and there is not a significant correlation between them. Regression test also showed 0.018 that means below 1% by the variables of the research.

An industrial city tourism that manages and sells various products and experiences for people who have a wide range of motivations, tendencies and cultural perspectives and engage in a dialectical interaction with the host community. The old and ancient texture of cities due to their existence and the presence of historical valuable elements, proper communication position, the main market of the city and its economic heart, and etc. have a unique value and place in the spatial and functional structure of the city. Historical textures with enduring cultural values are one of the most important fields of development for endogenous development. These textures have characteristics and properties such as: large number of buildings, spaces and memorabilia of the old texture so that old town is distinguished from the periphery and immediate parts of the city and surrounding areas. Among the different regions of the country, the area of the Holy Shrine of Abdulazim in Tehran is of the potential tourist areas due to its historical dating and the abundance of attractions, as well as the diversity in its texture. Therefore, the main goal of this research is development of tourism in the historical texture of the shrine of Hazrat Abdul Azim. Descriptive-analytical method was used in this applied-survey study. The analytical method of SWOT was used to answer research questions and to provide a strategy for tourism development. For this purpose, a list of strengths and weaknesses, as well as opportunities and threats was prepared adjusting the strategic factors in order to extract SWOT matrix and provide the approaches derived from these analyzes as solving strategies regarding strengthen of the range. In addition, it can be concluded with a systematic view over the weaknesses and strengths as well as the existing opportunities and threats, that there are more strengths and opportunities available in this field, which must be exploited using the strengths and existing opportunities. The results obtained from the evaluation of the factors affecting the tourism development of the historical texture of the Hazrat Abdul Azim Shrine using Analytic Hierarchy Process (AHP) model showed that the importance of the AHP technique, 6 main criteria and 23 sub-criteria based on the calculation of the relative and final weights among the evaluated criteria, historical and cultural attractions have the highest significance with coefficient (0.199), respectively.

Nowadays, governments pay a special attention to tourism industry and with special measures and policies, they attempt to develop and expand it, as this industry both brings foreign currency and positively effects on the economic growth and economic boom. In our country, however there was much less attention to the cities and villages which attracted millions of visitors and their role and position in tourism are rarely addressed. In fact, the role of tourism is neglected and or it is less utilized in planning, especially in urban and rural planning. This is while tourism is the most extensive service industry which, not in the far future and faster than before, is capacitated to emerge for increasing the level of public culture, making peace, dialogue of civilizations, understanding, friendship and amity in an international level as a pioneer of or equal to other industries, including oil industry. The Islamic Iran, with all the historical, religious and natural monuments has considerable capabilities which should be thoughtfully utilized in the best way. Although Iran has hosted about 3,200,000 foreign tourists in 2011 and then has hosted 5,250,000 foreign tourists in 2016, however, we are still at the beginning of the road for development of this industry. Kashan city also has many precious sites of cultural heritage, which are unique in Iranian cities and in the world and in terms of tourism, especially religious, pilgrimage and historical tourism and considering its ancient urban fabric, has the potential to attract many tourists from Iran and around the world, in a way that this city hosted 369,446 domestic tourists and 5,010 foreign tourists in the Nowouz of 2017. On the other hand 221,739 people of the total tourists during that period have visited Kashan’s Fin garden, of which 219,930 of them were domestic tourists and 1,809 of them were foreign tourists. Therefore, concerned authorities should apply necessary and essential approaches, so that this efficient and profitable industry provides the grounds for job creation especially for youths and bring sustainable tourism development for the ancient city of Kashan and to set high prospects for the future of this city.

Since tourism causes some positive occupational movements, produces lots of job opportunities and it could have a great amount of effect on the geographical aspect and on people’s lives and society, it is believed that, it is the third and the most dynamic industry in today’s life. The cities specially in developing societies a living place for human kind face with same limitations of source and financial, social condition, it is buffer to vary the non – cultural activities such as tourism . This can be a means to increase job opportunities, decrease poverty and welfare state and social security .This study has been done in one of the scopes of Fars province, Iran. It aimed to investigate what advantages& limitations of the tourism development in Marvdasht city. it also sought to find out how the tourism in this area can be developed .This research was on the basic of descriptive – analytic nature and does have some practical goals .Required data in this field was gathered by library – based method .This study aimed to investigate some strategies to develop the tourism in Marvdasht city and it was done by determining strengths, weaknesses, opportunities and threats by SWOT model .The results of the research revealed that inner elements and outer factors of final scores are located in the ST or competitive scope . The most significant strategies of this scope are: dynamic economics and safe job opportunities by optimum use of tourism capacity.

Considering and determining natural, cultural and historical potentials of Persian -gulf and Iranian island for the purpose of realizing sustainable development of tourism, in 3 global, regional and domestic levels, so, daring strategies -other than available ones-should be provided, for planning and future developing it's tourism .Because, Iran's islands, being situated in Persian gulf, have a rare treasury of eco-tourism in south of Iran, as a result of enjoying from natural attractions and unique tourist places. In contrast to performed attempts, a little share of national development has been allocated into this region and even, it suffers from strange deprivations, in some cases. Furthermore, sustainable development of Iranian islands, being located in Persian gulf requires specific attention, as a result of geographical nature of island, from ecological view band existing special eco-systems, such as coral reefs, have forests, it's internal wide and specific lands and location of island, against sea and coast, in addition to irregular process of development, in past .This kind of attention must be on the basis of exact determining available condition, from all aspect, and continuous planning and managing, from environment view. This paper, considering the nature and axes of the Persian Gulf congress, (with the approach of tourism and international interactions), seeks to come up with a different method, drawing from studies and experiences in the field of coastal tourism and the relative success of the southern neighbors Iran will analyze this and demonstrate that by presenting a strategic conceptual model, its impact on the development of tourism in the spectacular and attractive areas of the Persian Gulf. From the analysis and conclusion of the discussed issues, it follows that the necessity of benefiting from all effective methods, from environmental attraction to modern technology, to improve the current level of these areas, from the perspective of tourism for Iran, is essential and should be considered based on scientific and research factors.

Tourism has a solid link with literature; on the one hand tourism needs a literary and spiritual spirit, the tangible heritage of literature, including the birthplace and burial of literature, literary museums and other places related to writers and literary works, is always one of the most important sources of attracting tourists.The purpose of this paper is to analyze and explain planning for the development of literary tourism in Fars province. The main question of this article is that what are the literary tourism potential and resources for attracting tourists in Fars province, and especially in Shiraz, and what are the cultural reasons for planning for the development of literary tourism in this province?In addition to the main question other sub-questions are also raised in this article including that what is literary tourism? And what’s relationship has with cultural tourism? The hypothesis of the article to answer the above questions is that literary tourism is an important part of cultural tourismthat in Iranexist great emphasis on expanding it and Fars province and especially Shiraz city due to the location of the tomb of Hafez and Saadi, Khwaju Kermani, Sibawayh and ... in it shall be looked in planning for tourism development as a pole of literary tourism. The results of this article show that First, the cultural approachis considered Ruling spiritOn Tourism Planning in Iran and literature is also a valuable part of Iranian culture and the city of Shiraz and Fars province are also prominent in this regard. Planning for development of literary tourism in Shirazneed to pay attention to these areas: 1- Development and promotion of literary tourism centered on Shiraz 2- Attention to the literary tourism infrastructure in Shiraz 3- Conducting the commemoration and commemoration of literary celebrities in Shiraz.4- Marketing of literary tourism tours with emphasis on Shiraz city, with the focus of faculty and students of Persian literature. 5- Conversion of places related to literary works of Shiraz to literary tourism. 6- Protection of literary heritage of Fars province and Shiraz city 7- Specialized organization of literary tourism centered on Shiraz. Given this introduction in this article will try using of library resources and scientific and research articles as well as analysis of tourism statistics in Fars province and Shiraz pay to analyze and explain the planning potential for the development of literary tourism in Fars province.