مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 16 (تابستان 1396)

The main objective of the study was to investigate the impact of mass media activities on tend to sport for all in the city of Tehran. The current study was descriptive and functional that was done as a field survey. The study population included all users of sports and fitness centers in Tehran that cluster sampling method is used. First of all, Tehran city was divided in five regions: North, South, East, West and Center. Then each of these five regions, 70 persons were selected randomly (total sample size was350 persons). For measuring Social media activity, questionnaire was designed by Moradi (2011) was used and to measure the tendency to sport for all, the questionnaire designed by the research group was used. Face and content validity was confirmed by academic experts and Cronbach's alpha coefficient showed acceptable reliability to the research questions. In continue, for investigating research questions, were used fit indexes and standard coefficient that the results from the model was showed the effect social media and its aspects on tendency to sport for all. Also fitness indexes were showed, the model has good fitness with the data. Finally, with paying attention to the results, media and sport experts can improved sport skill level and sport performance of all people with using innovation in programs and establishing the motivation.

The purpose of this research was investigation of the academic sport development dimension with affected by mass media in the Iran's Payam Noor Universities. Methodology of the research was descriptive- correlation. Population of the research was composed of all referees, coaches and athletes participating at students' sports Olympiad of Iran's Payam Noor Universities in year 2015. Statistical sample of research was chosen randomly and consisted of 176 persons. Data gathering tool was a researcher made questionnaire; its superficial and content validity was approved by academic professors and media experts; also the stability of research tool was reported to be at an acceptable level. SPSS 23 software was used to analyze research data and also AMOS 24 software was used to analyze structure validity.

The aim of this research was study of the the relation of information, communication technology with organizational entrepreneurship and change management from the viewpoints of employees of the offices of sport and youthin in Kermanshah Province. The research method was correlative-descriptive and the statistical population included all the employees of offices of sport and youth in Kermanshah Province that total number of them were 228 persons. For sample, 165 persons were selected by using clustered and random sampling method. for collect information were used from three questionnaires from Information, Communication Technology Abdavi and Farid Fathi (1395), Organizational entrepreneurship Baringer and Blodern (2012) and change management Salehi and et al (1389). The validity and reliability of questionnaires was reported suitable. for data analyze, we used to structural equation modeling (SEM) and path analysis by the LISREL8.80 software. The results showed: there is meaningful and positive relation between information, communication technology with organizational entrepreneurship and change management from the viewpoints of employees of the department of sport and youthin in Kermanshah Province. The total result is that using Information ,communication technology organizational entrepreneurship and new change management organization improves.

The purpose of this study is The Comparison of Media Consumption and Media Literacy Among MA Students of Media Management, Sport Management and Sport Media Management. This study is a causative-comparative study. For gathering data, Rajabi(1392) media literacy questionnaire and Hasani(1389) media consumption questionnaire was used. And filled out by 90 MA students which 30 of them were studying in major of Sport Media Management, 30 of them were studying in major of Media Management and 30 of them were studying in major of Sport Management. Reliability of the media literacy questionnaire were computed as 0/73 and media consumption questionnaire were computed as 0/80 using Cronbach-alpha test. There was no significant difference between the amount of media literacy, media consumption and visual literacy among MA students of Sport Media Management, Media Management and Sport Management's majors; and all of them had a moderate amount of them. The results can be concluded that weak performance of the education system was failed in promoting students' media literacy level .And due to lack of practical training on students' media literacy level, educational system also was failed in making a difference between three group of students' media literacy level. All participants had the acceptable and average amount of media literacy, media consumption and visual literacy are good, but we can also try to promote their knowledge of media literacy, media consumption and visual literacy to higher ranks.

The purpose of this study is to analyze the status of studies conducted in the field of sports media in the international arena. The statistical population of the present study is all articles of sport media including 1360 ones indexed in the ISI database since 1983 to 2016, which have been analyzed using Scientometrics and network analysis software. The analysis was done on the identification of quantitive nature of studies by time, superisr journals in terms of number of articles, geographical distribution of relevant studies, the collaberative network of countries and the most frequent keywords used in title, abstract and per terms. The results showed that from 1983 to 2016, the number of research conducted in the field of sports media has grown relative, from 9 papers in 1983 to 92 papers in 2016. MEDICINE AND SCIENCE IN SPORTS AND EXERCISE magazine published 133 articles with the largest share in sport media. The United States, 670 articles and 49% of published articles, has the largest share of sports media coverage. The words "sport", "medium", and "performance", with 138, 129, and 124, are the most frequent in the title and abstract of the published articles, and the keywords of rehabilitation, community and internet are the most frequent words in the keywords espectively of these articles.

Websites have been one of the main communication tool between organizations and their users and clients. The main aim of the websites is to present the information to public. Websites have a vital role in developing the electronic government. In spite of spending high cost for designing and developing the websites, a little attention has been done on performance evaluation of websites. Given the crucial role of the ministry of sports and youth, the main purpose of this research is to assess the quality of the website of the ministry of sports and youth. The statistical population of this study is 31 people of expert lecturers in sport management area. Due to the low number of the statistical population, the holistic sampling method is used. The assessment tool is the standard questionnaire based on Haghigh Nasab (1387) in this study. To analyze the data, analytic hierarchy process (AHP) and Expert Choice12 software is used. The results show that the usage rate and the attractive rate is 0.62 and 0.38, respectively. Moreover, the solidarity rate of the website gets the highest weight (14.3) while the interaction rate gets the lowest weight (2.5).