مجله مدیریت ارتباطات در رسانه های ورزشی
پیاپی 20 (تابستان 1397)

The purpose of this study was to present a model for presenting a model of the effect of psychological skills on communication skills and social capital of sports managers. This research is descriptive and correlated. The statistical population of the study consisted of 405 people, all managers of sports organizations of Isfahan province. According to the Cochran formula, the sample size was 199 people who were selected randomly from the statistical community. To collect data, mental skills questionnaires Salmla's (2001), communication skills Barstoun (1990) and social capital Putnam (1999) with reliability (0.85, 0.86, and 0.87) were used. Ten Physical Education Teachers express their views on the tendency of management and planning to be factual and content validity. All data were analyzed using the statistical software package Social Sciences Version 19 and Liserl software version 54/8. Path Analysis The presentation of a pattern of the relationship between the effect of psychological skills on communication skills and social capital of sport managers indicates that the model is suitable. According to regression model, the relationship between psychological skills components including basic, psychoanalytic and cognitive skills is the ability to predict communication skills and social capital. Generally, it can be argued that senior executives of sports organizations should be empowered to be empowered to be part of social capital and that their mental skills should grow even more.

  The purpose of this research compare information literacy among post graduated physical education student in south east region. this is a descriptive compare study that was in field. The information was collected by self-questioner made and reliability by used of alpha cronbakh 92 percent. The population was 150 post graduate student from birjand, Mashhad, Kerman selected in stratified random sample. For analysis data was used descriptive and inferential statistics. results showed there was no meaning different between information literacy among postgraduate university, in addition there were no meaning different among academic orientation in sport physiology, motor behavior and sport management, so, there is no meaning different between sex and information literacy. Average response for cognitive index (information literacy in cognitive viewpoint) for all student 3/01and for use index (information literacy in use viewpoint) 2/92 that cognitive index was average and upward and use index down, then the postgraduate student in physical education had average level information literacy

This study was conducted to investigate the quality of friendly relation between manager - employee in Youth and Sports General Directorate in Khorasan Razavi Province. This research is a descriptive-survey type of study that follows case studies. Population of study included all employees working in Youth and Sports General Directorate in Khorasan Razavi in 2016 (n=98). Population was considered to be equal with the sample of study. To collect data, the adjusted scale of Shajie et al (2015) was used. To analyze the data, t single sample, t-student, ANOVA, post hoc, and Friedman tests were used. Results of the study showed the desired situation of subscales of self-protection, honesty and intimacy and conflict, and undesired situation of subscale of resolving the conflict. The results of the analysis showed that human capitals working in the General Directorate are satisfied with the quality of the friendly relation between manager and themselves. this satisfaction is not equal in all sub-branches and creating changes in the process of resolving the conflicts in organization seems to be necessary. paying attention to subjects such as increased support of employees and honesty in dealing with them is very important. It was also found that gender and marital status are factors that have no impact on the relation between manager and employee, while education level and employment type of employees are effective factors in this regard, which special attention should be paid to this relation in order to maintain the status quo and to achieve better status.

TV is one of the most influential media in development of various sport fields. This study, trying to answer this question: how TV define development of sport in society, and how criticism and interpretation this concept. For this purpose,a range of TV texts, conversations and observations has been examined. Connection between elements and points was expressed based on the concepts of discourse theory of Laclau and Mouffe (1985). Sport development in television cannot take into account without describing the unequal incidence of discourses; they are named high level (elite) and participation (public). Analysis of interviews and television texts show that many concepts such as development, sports, athletics, budget, and facilities, get their meaning from elite sports discourse. The results also show elite sport discourse has marginalized participation discourse. Understanding the conditions of development of sport based on the strengthening and weakening of dominant discourses on television is important for researchers in the field of Physical Education and Sport Sciences. This means that the normalization and institutionalization of the concept of sports development takes shape in how form of knowledge, experience, political analysis and media policy.

Customer satisfaction is essential for the survival of any organization, and various measures have been considered, including customer relationship management and service quality improvement. In this study, the relationship between customer satisfaction and electronic customer relationship management according to the role of mediator of the quality of electronic services Been paid. The research is purposeful, applied and in terms of strategy, solidarity. Therefore, a general hypothesis and three partial hypotheses are formed and all assumptions are confirmed and the relationship of the relationship is positive for all the assumptions. The statistical population in this research includes those who have had the experience of purchasing sporting goods electronically from DJ's and Bamilo sites; the distribution of questionnaires was conducted at Ferdowsi University of Mashhad. The number of societies is 26,000 and the number of Morgan table is considered equal to 382 people. Reliability and validity of the questionnaires were verified by Krone Bachel's alpha and confirmatory factor analysis (Kronbach's alpha of each questionnaire was more than 0.7 and factor load for questions above 0.5). The results show that the management of customer relationship with quantity and There is more to apply, and electronic services will be more quality, more customer satisfaction than buying sports products electronically.

The main objective of the study was to investigate the impact of Internet advertisement on Use of services for Gym in Tehran. The current study was descriptive and functional that was done as a field survey. The study population included all users of sports and fitness centers in Tehran that cluster sampling method is used. For measuring Internet advertisement, and Use of services, the questionnaire designed by the research group was used. Face and content validity was confirmed by academic experts and Cronbach's alpha coefficient showed acceptable reliability to the research questions. Data were analyzed using structural equation modeling with LISREL 8.80 software. Structural equation analysis on the proposed model showed that the model fit was good and acceptable. Given that one of the ways to attract customers is through advertising in the Internet, the findings of this study indicate Bodybuilding Clubs to change customers' attitudes and purchase of the Clubs should pay the most attention in the mass media to advertise their is.

The aim of this research is Comparison of International Relations Department of National University Sports Federations in worldwide range. We compared the structure of organizations, human resources,financial, correspondances and regulation of all federations with concentration on International Relations Department with Iran federation. The strategy of this research is combination of descriptive and qualitative .We used survey and did interview with expert of sports field. The Society of this reseach consist of all 167 members of FISU and the active countries in International Relations( available to answer other national federation correspondence) ,15 countries choosed non-random targeted as case study. Also, 5 experts were chosen non-random for interview. In order to collect the information in survey, a confirmed validity and realibity quastionnare was made by researcher and for interview, semi-cunstructed questions based on criteria of study was asked. Important results of this research shows:The structure of Iran federation need committee and association like International Relations Committee regarding to FISU structure.To develop the International Relations, we should make a plan to get the effective international position. Regarding to experts idea,in compare of other federations, it is important to use two languages website and publication in National University Sports Federation of Iran