فهرست مطالب

  • Volume:3 Issue:1, 2018
  • تاریخ انتشار: 1396/12/10
  • تعداد عناوین: 7
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  • Reza Ehtesham Razi * Pages 1-14

    Green supply chain management (GSCM) is crucial for environmental compliance and business development of companies. Companies look for new ideas and methods to achieve environmental sustainability. GSCM is an innovative idea which involves all business value-adding operations, such as purchasing and in-bound logistics, production and manufacturing, distribution, out-bound logistics, and collaboration with patrons and suppliers with the minimum negative environmental impact. The main purpose of the present study was to find the interrelationship between green supplier criteria applying a novel model. Thus, experts’ opinions were investigated through nominal group technique (NGT) to understand the interrelationship and causal preferences of the green supplier evaluation aspects through Fuzzy Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. The degree of importance factors shows that environmental performance is a proper index for displaying companies adopting their supply chain into the GSCM as the third most important criterion. The results of the priority weight analysis of the criteria demonstrated that the production Capability has minimal impact on GSCM adoption. The findings also revealed that the production capability falls under the effect group, and green design and production capability are correlated.

    Keywords: Green Supply Chain, Environmental, Production capability
  • Nasim Roudabr *, Seyed Esmaeil Najafi Pages 15-27

    As we know, in evaluating of DMUs some of them might be efficient, so ranking of them have a high significant. One of the ranking methods is cross-efficiency. Cross efficiency evaluation in data envelopment analysis (DEA) is a commonly used skill for ranking decision making units (DMUs). Since, many studies ignore the intra-organizational communication and consider DMUs as a black box. For significant of this subject, we applied cross-efficiency for network DMUs. However, In view of the fact that precise input and output data may not always be available in real world due to the existence of uncertainty, we have developed the model with interval data. the existing classical interval DEA method is not able to rank the DMUs, but can only classify them as efficient or inefficient , so this paper improve that. The proposed method can be used for each network that includes DMUs with two stages in production process. However, this paper is the first study that examined cross efficiency of DMUs in structure framework with interval data. the new approach  enables us to ranking of first stage for n DMU and second stages of them. DMUs with the best rank can be used as benchmark for improving efficiency of other DMUs. Finally, We present Illustrate example with two steps for proposed model that can be develop for more than two steps.

    Keywords: data envelopment analysis, network DEA, cross efficiency, Interval data
  • Farzaneh Vasefian * Pages 28-42

    The purpose of the current research is evaluating performance of SAMA schools of 4th district of Islamic Azad University based on the organizational excellence model of European Foundation for Quality Management (EFQM) for quality management from viewpoints of staff and managers. The research is applied and has a descriptive-survey method. Using a stratified random sampling, 100 respondents were selected. Measurement tool was EFQM questionnaire and pro-forma. The reliability coefficient of the questionnaire was estimated to be 0.96 using Cronbach's alpha. In order to study the subject of research, ten questions were raised. Data analysis was performed using EFQM, EXCLE, and SPSS software. The results of the study showed that the total score of the performance evaluation of SAMA schools of 4th district of Islamic Azad University was 633 based on the questionnaire and 614 based on pro-forma approach. Score percentage of each of these nine factors, according to the tools of questionnaire and pro-forma, respectively were: Leadership 79%, 76%, policy and strategy 67%, 65%, staff 69%, 67%, resources and partners 67%, 65%, processes 71%, 69%, customers' results 69%, 67%, staff results 47%, 46%, community results 73%, 71%, and key performance results 45%, 45%. The results of the research, in both methods, showed that the most strengths of the organization relate to the leadership area and the most area needs improvement relates to the results of the customers.

    Keywords: Performance Evaluation, SAMA Schools, EFQM, Self-Assessment
  • Sayyid Ali Banihashemi *, Zahra Heydarnia Pages 43-54
    Supply chain management (SCM) is one of the most important of the areas that have recently generated a great deal of interest in both industry and academia. SCM is considered an integrating philosophy to manage the total flows of materials, products and information from suppliers to the ultimate customers. The changing conditions of competition, for organizations to become more responsive and also more efficient are driving the interest in the concept of supply chain agility and leanness. The main objective of this paper is to suggest an index to reflect the agility and leanness of companies and corresponding SCs in the industry. The purpose of this paper, providing an index using two paradigms, Lean supply chain and Agile supply chain, to evaluate the Company's performance. Therefore, company to review its supply chain list, a series of criteria that are discussed in paradigm, and weighted those uses AHP method. The company evaluated its performance using a standardized questionnaire designed.
    Keywords: Leagile Manufacturing, Supply Chain Management, Industry, Lean Supply Chain, Agile Supply Chain
  • Hossein Hajibabaei, Hassan Esmailpur * Pages 55-67

    In the recent years, the creation of the customer involvement with a brand has been considered as one of the strategic requirements of companies, and the creation and maintenance of emotional communication with a brand has provided a basis for deep communication between the customer, brand, and long-term profitability. The purpose of this study is to examine emotional links with brands, to provide marketing strategies based on these perceptions and to provide long-term management of markets. First, and according to the review of literature, the research model was developed and tested. The research populations were from universities, shopping centers and customers who referred to brand agencies. The random sampling and questionnaire were used. The final model that we have developed and the results from the structural equation technique indicated that brand passion affects brand self-expression, self-brand integration and brand trust. On the other hand self-expression can affect brand trust and a brand self-brand integration. It also showed that self-brand integration has a significant relationship with brand trust. Marketing managers in order to properly and strategically manage a market and design marketing strategies need to appropriately consider the emotional variables and use them.

    Keywords: Self-expressive brand, Self-brand integration, Brand passion, Brand trust
  • Ali Adousi *, Ali Akbar Farhangi, Tahmoures Hasangholipour, Reza Najafbagy Pages 68-77

    This study investigates the directions and strengths of the relationships among Media based internal communications and affective commitment to strategy implementation in Bank Sepah. This is a descriptive, applied research and Mixed quantitative and qualitative methods were used to collect data. Firstly focus group interviews were used to identify the factors of media effecting affective commitment and generating items for the development of a questionnaire. Secondly the questionnaire was used for data gathering and finally a model for the effects of media on affective commitment to strategy implementation was developed by the help of Structural Equation Model (SEM). Structural equation models were used to validate the measure and test the proposed relationships. 450 questionnaires were distributed among the employees of bank Sepah with more than 5 years’ experience and ultimately 410 questionnaires were returned. Findings of this study indicate that media based training, explication of strategy, feedback from employees, appraising favorable behavior and advertisements have positive effect on affective commitment to strategy implementation.

    Keywords: Affective Commitment, Strategy implementation, Media management, Integrated Marketing Communication
  • Mojtaba Khansabbakh, Shahnaz Nayebzadeh *, Reihane Sadat Bakhshayesh Pages 78-94

    By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. The main purpose of the current study is to investigate brand and product congruity and its effect on brand loyalty and attachment, also another aim of this study is investigating the impact of brand experience on brand loyalty with regards to the moderator factors such as brand awareness and brand association, perceived quality and hedonic emotions. The current research is an applied, non-experimental and correlation study. Data was gathered through questionnaire and data analysis was performed using SPSS and LISREL software and structural equation modeling. In this research, a sample has been selected from 384 customers of Iran Melli Bank in Yazd city. Based on the finding of this research, brand experience, brand attachment and product irreplaceability are the most effective factors on brand loyalty. The results of this research recommend marketing managers to focus on the consumer needs, emotions, and competitive environments and attempt towards strengthening branding strategy.

    Keywords: Congruity, Reliability, Attachment, Brand experience, Brand awareness, Brand loyalty