فهرست مطالب

System Management - Volume:5 Issue:2, 2019
  • Volume:5 Issue:2, 2019
  • تاریخ انتشار: 1398/02/30
  • تعداد عناوین: 13
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  • Hamiden Abd El, wahed Khalifa * Pages 1-20

    In this paper, a fractional multi- objective multi- product solid transportation problem with interval costs, supply, demand, and conveyances is investigated based on fuzzy programming approach. To minimize the problem, the order relations that represent the decision maker's (DM) performance between interval costs, supply, demand and conveyances are defined by the right limit, and the left limit. Through the deterministic problem is obtained, a fuzzy programming approach is applied by defining membership functions. A linear membership function is being used for obtaining optimal compromise solution. Finally, a numerical example is given to the utility of the approach.

    Keywords: Multi-objective multi-product solid transportation problem, Interval numbers, inexact programming, linear membership function, Fuzzy programming, Fractional programming
  • Ebrahim Jafari Sangari, Seyyed Mehdi Alvani *, Morteza Mousakhani, Ali Davari, Mohsen Khoonsiavash Pages 21-40

    Entrepreneurial ecosystem is a geographic framework that indicates that a person is supported by which factors for becoming a businessman. Effective factors on this issue include social, cultural, political and economic structures that should be considered in the context of different regions. In our research, we are going to identify not only international and national factors affecting entrepreneurship but also factors that will affect on the entrepreneurship of the region. The statistical sample includes 100 entrepreneurship development policymakers, entrepreneurs, and owners of knowledge-based companies. The data gathering tool of the interview was based on a closed questionnaire and the validity and reliability of this research were confirmed after the assessment. Based on the findings of this study from the descriptive aspect, this conceptual model has been appropriate for experts and entrepreneurs. Analysis of the main goals of the research shows that there are a number of factors on the region that the ecosystems of entrepreneurship are affected by them, which include geographic, demographic, institutional factors, and regional infrastructure.

    Keywords: Regional Entrepreneurship, Entrepreneurial ecosystem, international -national factors
  • Nahid Reihani, Mohammad, Ali Abdolvand *, Kambiz Heidarzadeh Hanzaii, Mohsen Khounsiavash Pages 41-60

    In this research, researchers deal with the study of the antecedents and consequences model of the brand attachment in the form of CBR. In this study, consumer-brand relationships are divided into two kinds: communal and exchange ones. The statistical society totally consists of 864 students of the marketing in Tehran City. The available relationships in the model are separately examined by using the structural equations modelling (AMOS 5.0) within each group in order to test the model and hypothesis. The results of the research show that the variables including brand experience, brand love, commitment, trust, in the communal group play a more effective role than the others in producing the brand attachment, also the variables such as brand reliability, brand satisfaction in the exchange group are among the fundamental ones for developing the brand attachment. This study is the first attempt to identify the importance of relationships aspects in young adult consumer. The current study extends branding literature by shedding lights on the roles of communal/exchange relationships factors in brand management, which also help brand managers.

    Keywords: Consumer, Brand Relationship, Brand Attachment, Brand Love, Brand Experience
  • Mohsen Soleimani, Akbar Alem Tabriz *, Sohrab Khalili, Shavarini Pages 61-80

    This research has been conducted with the aim of developing a model for explaining the technology transfer process at entrepreneurship university. The research methodology is inductive and relies on the grounded theory. First, the background of research is presented in the field of technology studies, technology transfer process, entrepreneurship university, technology transfer process at the University of the Entrepreneurs, then has been interviewed with 9 technology management experts. Then, with the foundation's data approach, the nature of the technology transfer process in the Entrepreneurship University and its formation are identified and the position of each of its constituent elements has been presented in the form of a conceptual model. The extracted model includes factors such as environmental factors of the university, internal factors of the university, the management structure and technology transfer strategy, transactions, and features of the company is in the campus of entrepreneurship university. The results showed that Achieving the technology transfer process at the Entrepreneurship University requires a number of steps and actions based on grounded theory. In this study, open and deep interviewing, library documents and notes were used to collect data. Sampling method is theoretical sampling. Theoretical sampling is a purposeful sampling The researcher tries to examine the subject and the phenomenon by using the knowledge and knowledge of the most informed individuals about the subject of research. Theoretical sampling continued until the categories reached theoretical saturation.

    Keywords: Technology, Technology Transfer Process, Entrepreneurship University, Grounded Theory
  • Abbas Asadi, Yaghoub Farjami * Pages 81-106

    The rapid development of communication technologies and information and online computers and their usage in processes of the industrial production have facilitated simultaneous monitoring of multiple variables (characteristics) in a process. In this work, we applied boosted decision tree and Monte Carlo simulation to propose an efficient method for detecting in-control and out-of-control states in multivariate control processes.In this work, four classifiers (methods) - , , , – are used for detecting the process control states. Then, with converting detection results these four classifiers, the boosted decision tree is made and provides the ultimate result as the in-control or the out-of-control states. To show how the proposed model works and the superiority of this method over , , , and methods, we run it on a standardized trivariate normal process. To compare and evaluate the performance of classifiers, we used ARL functions and the evaluation measures including Accuracy (ACC), Sensitivity (TPR), Specificity (SPC), and Precision (PPV). The findings not only showed the superiority of the proposed method over the tradition Chi-square but also confirmed former results on the efficiency of decision tree for rapid detecting of mean shifts in multivariate processes in which data are gathered automatically.

    Keywords: Multivariate quality control, mean shift detection, boosted decision tree learning, moving window
  • Seyed Javad Iranban * Pages 107-132

    Supply chain integration represents the extent based on which a producer strategically cooperates with its supply chain partners and collaboratively manages inter-organizational and intra-organizational processes. The current research has been conducted to examine the effect of supply chain integration on operational efficiency and value creation. In order to do this, Annan’s et al. (2016) standard questionnaire was used to measure the research variables. The research method was descriptive correlational. In order to answer the research questions and investigate the research hypotheses, structural equations and path analysis by means of the partial least squares method (PLS) were used with Smart-PLS software. The obtained results indicate that there is a positive and significant relationship between the inter-firm networking resources and dysfunctional competitions on the supply-chain integration. The results also approve the positive and significant effect of supply chain integration on customer value creation and the company’s operational efficiency.

    Keywords: Supply Chain Integration, Operational Efficiency, Value Creation
  • Zahra Ghahremani, Abbas Saleh Ardestani * Pages 133-146

    The purpose of this research was to rank Information Technology (IT) dimensions using sustainable development criteria. The present research belongs to the category of applied research in terms of objective and descriptive survey in terms of data collection. To this end, the six dimensions of IT have been ranked according to three areas of sustainable development. Ratings were done using Gray Relational Analysis (GRA) through the GRAY RELATION software. It is worth noting that the statistical population included all managers of executive organizations in the northwest provinces of Iran. The result of using the GRA methodology to rank the IT components through sustainable development dimensions has ranked the six dimensions in terms of scores obtained as follows service quality, information quality, system satisfaction, perceived benefits, system quality, and IT usage.

    Keywords: Service Quality, Information Quality, System Satisfaction, Gray Relational Analysis
  • Narges Hosseini, Masoud Pourkiyani *, Ayob Sheikhi Pages 147-166

    The present study is intended to examine relationship among competency and succession planning in Telecommunication Infrastructure Company of Iran (TICIR). This study was carried out as an applied research in terms of objective and it was assumed as a descriptive survey by taking approach toward interpretative structural modeling. The statistical population of this study comprised of two groups of experts and directors (Directors general, chairmen of offices, responsible experts and experts of TICIR Company). To determine sample size for first statistical population, 20 of experts were elected using non-randomized and selective sampling method and in order to specify sample size for second statistical population 340 participants were chosen including directors general, deputies of directors general, chairmen of offices, responsible experts and other experts of TICIR Company.The result from succession planning model showed that the variable of succession planning reached to a level higher than satisfactory rate therefore all of the related elements were placed higher than satisfactory level except variable of commitment that was at good level. Similarly, variable of competency was also placed at the level higher than satisfactory rate in this study. Therefore, all of these variables reached to the level higher than satisfactory rate.

    Keywords: Succession planning, Competency, Telecommunication Infrastructural Company of Iran (TICIR)
  • Fatemeh Noorshargh, Hasan Esmailpour *, Hossein Safarzadeh, Behrooz Ghasemi Pages 167-188

    The present study is conducted to identify the components of the establishment of an ethical marketing system based on the Islamic-Iranian approach with emphasis on the food industry.In terms of its purpose it is a descriptive analytic type, and collects statistical data using a library methodology for research literature and Delphi method based on an expert opinion survey. In order to achieve the purpose, through an applied approach and through a survey method, a researcher-made questionnaire. Then, through the Delphi technique, which is a reliance on thought and use of expert knowledge and views and after three stages, the agreement and consensus of the Delphi group have reported on the components for the establishment of the ethical marketing system based on Islamic-Iranian approach. In order to consider the scientific and technical aspects, 30 experts in marketing system (marketing professors and experts in food industry marketing) were determined. Data analysis has been done with a mixed approach based on deep and structured studies and through content analysis. The results showed that social norms, organizational norms, green norms, individual norms, 4 ps norms and religious norms are among the requirements of establishing an ethical marketing system based on the Islamic-Iranian approach with emphasis on food industry. Standards and ethics in marketing approach is one of the most pressing issues for the review of the development and prosperity of Islamic countries. Adherence to such ethical practices can help to elevate the standards of behavior and thus of living, of traders and consumers alike. Selected key marketing issues are examined from an Islamic perspective which, it is argued, if adhered to, can help to create a value-loaded global ethical marketing framework for MNCs in general, and establish harmony and meaningful cooperation between international marketers and Muslim target markets in particular.

    Keywords: ethical marketing system, social norms, organizational norms, green norms, individual norms, 4PS Norms, Religious Norms
  • Abbas Sabet, Saeed Razeghi * Pages 189-210

    The purpose of this research was to provide a "Structural Equations Modeling Template" for the role of Human resources (HR) strategies on occupational performance development of colligate personnel. The current study is an applied research in terms of purpose, and a descriptive-analytical sample in terms of research method. The statistical population of this research included all employees Islamic Azad University of Shiraz Branch. The sampling method was "Random Classification". The standard questionnaire was used for data collection. By applying SMART PLS software, the research hypothesizes were made based on structural equations modeling & factor analysis .Findings showed that, there is a positive and significant relation between human resources development strategies and occupational performance of employees. Meanwhile, the HR development strategy, and employees' recruitment strategy have the greatest and the least impact on employees' occupational performance, respectively. The research findings showed importance of human resources strategies in evaluating occupational performance of employees. Therefore, HR strategies should be considered in Islamic Azad university of Shiraz.

    Keywords: Strategy, Human Resources, Occupational Performance, Structural Equations
  • Mohammadvali Rashidi, Moslem Cherabin *, Ahmad Akbari, Ali Maghool Pages 211-224

    Nowadays, organizational agility is a subject that its study has a significant impact on the growth and improvement of organizations. Present research in terms of purpose is applied and in terms of methodology is descriptive-exploratory. According to the theoretical hypotheses explained in the research, organizational, strategic, human, and technological factors were identified in this research as the factors explaining the organizational agility development model. The results obtained from the statistical analysis at the descriptive level demonstrated that average of organizational agility, human, organizational and strategic factors are greater than the average level and average of technological factors is at the average level. At the inferential level, which used confirmatory factor analysis, the results indicated that organizational, human, strategic, and technological factors are influential on the organizational agility development.

    Keywords: organizational agility, organizational factors, strategic factors, human factors, technological factors
  • Abdolnabi Najafizadeh, Fazlollah Kazemi * Pages 225-240

    This research aims to study the impact of reverse logistics capabilities on firm performance with mediating role of business strategy. This is a survey type and applied form research. Also, this research entity is descriptive-correlation, based on data collection method. Current research sample includes all 310 top and inter-mediate and operational managers of Shiraz Dena Tire Company. In this research, Cochran model was used to compute required sample (95% meaningfulness level). Thus, for such a sample, this research needs 171 participants. The research materials include research-made questionnaire. Results showed that logistic data management (closed loop capability, integration capability, cooperation capability, institutional incentive and conformity capability) has meaningful impact on organizational performance.

    Keywords: Reverse Logistic Capability, Organizational Performance, Dena Tire Company
  • Ali Valipour, Mahmoud Noraei *, Kamyar Kavosh Pages 241-260

    The purpose of the current study is to identify the aspects of cause-related marketing in the banking system and determine the outcomes of implementing cause-related marketing. Design, methodology, and approach: The research methodology is qualitative with in-depth interviews with 16 senior managers. Data were analyzed using open coding, axial coding, selective coding, and the software named MaxQDA12pro. The results revealed that the aspects of cause-related marketing were affected by internal and external factors as well as their categories. The emergence of a new marketing concept for audiences has made it difficult to carry out the research. The qualitative research approach was mainly implemented in the working field of the experts, with the resulting model created from their opinions. Banks must implement different strategies for different groups. Implementing cause-related marketing results in social, economic, marketing, and environmental outcomes for banks and the country, each of which affecting the banking activities. If cause-related marketing penetrates into consumer attitudes and behaviors, it will be a marketing tool required to improve organizational reputation, develop a brand image of the company, raise customer satisfaction and loyalty, increase sales, and in the meantime benefit the community. This qualitative research helps companies that consider new consumers understand their needs and demands, share their values with them, and remain in the current competitive environment. Hence, cause-related marketing can be a safe and distinguished tool in their success.

    Keywords: Cause-related marketing, social responsibilities, banking system, humanitarian activities, win-win concept