فهرست مطالب

  • پیاپی 44 (خرداد 1398)
  • تاریخ انتشار: 1398/03/25
  • تعداد عناوین: 10
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  • Carolina Nicolas Alarcón, Angélica Urrutia Sepúlveda, Leslier Valenzuela, Fernández, Jaime Gil, Lafuente Page 98

    The aim of this study is to analyse the reach of existing investigation on social media and its relation tocompanies throughout 2014–2015. To achieve the proposed, the study proceeds in classifying such infor-mation and identifying methods to study social media and it’s relation with different marketing associatedtopics. The research uses a mapping process that uses the database generated from references of Webof Science’s publications during 2014–2015, amounting to 185 articles. The results found that the initial method is a descriptive analysis on the usage of social media as a tool for marketing. Nevertheless, duringthe past years studies have proposed that social media is becoming more an instrument for marketingand business management.

    Keywords: Systematic mapping, Social media, Internet, Business, Twitter